Martech News: Weekly Round-up 28/07/20

This week inMarTech:100-million-dollarinvestment for Ceros,Talkwalkeracquire Nielsen Social,subscription-based "malvertising" solutionannounced,ActiveCampaignenhancesautomation functionality

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Microsoft in talks to buy TikTok

Microsoft in talks of a TikTok take over following the continued scrutiny of the Chinese video app from the Trump administration.

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The Big Tech Execs get a grilling from the Antitrust Hearing

Tech giant CEOs from Amazon, Apple, Facebook and Google testified before congress following investigations from U.S. federal state Antitrust Officials.

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Martech News: Weekly Round-up 04/08/20

Microsoft to buy TikTok, Partnerize and Pepperjam acquisition, $45million for Chorus.ai, WEVO and Brandcast partnership and The Big Tech Antitrust Hearing

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The Shift In Drift

Creators of the conversational marketing category, Drift announce their shift into a new era: Revenue Acceleration

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Chatbots: A Shiny New Toy, or Where You Should Focus Your Time and Budget?

What can chatbots offer your customer experience? Or are they just another shiny new toy for the team to play with?

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Twitter's Not Looking Too Chirpy

Twitter forced to face up to their security issues. From hacks to a potential $250 million fine. Could a subscription model be the answer?

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Agile Marketing: Are You a Lover or a Hater?

The Agile craze has been sweeping the marketing nation for a few years now. While some love, some also love to hate.

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The Role Explained: Marketing Operations Managers

Marketing Operations Managers (or MOPs) are revolutionising the new digital marketing era.

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How to Build Growth Hacking into Your Business DNA

Transfer growth hacking from a buzzword into your business' DNA.

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Martech News: Weekly Round-up 11/08/20

Reels released, IBM launches platform with Influential, Yotpo raises $75m, Flash Memory Summit partner with TechTarget and Terminus integrates with Pardot

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Q&A: Eric Fulwiler

We steal a few moments of industry expert, Eric Fulwiler's time as he talks us through a day in the life of Eric and he shares some nuggets of wisdom along the way.

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Martech News: Weekly Round-up 28/07/20

Microsoft in talks to buy TikTok

The Big Tech Execs get a grilling from the Antitrust Hearing

Martech News: Weekly Round-up 04/08/20

The Shift In Drift

Chatbots: A Shiny New Toy, or Where You Should Focus Your Time and Budget?

Twitter's Not Looking Too Chirpy

Agile Marketing: Are You a Lover or a Hater?

The Role Explained: Marketing Operations Managers

How to Build Growth Hacking into Your Business DNA

Martech News: Weekly Round-up 11/08/20

Q&A: Eric Fulwiler

LXA