Resources Hub

Q&A: James Henderson from Zephr

So who are the vendors that make up the UK Marketing and Technology Landscape? We caught up with James Henderson, CEO of Zephr to find out what makes them tick.
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Q&A: James Isilay from Cognism

So who are the vendors that make up the UK Marketing and Technology Landscape? We caught up with James Isilay, CEO of Cognism to find out what makes them tick.
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Q&A: Peter Irikovsky from Exponea

So who are the vendors that make up the UK Marketing and Technology Landscape? We caught up with Peter Irikovsky, CEO of Exponea to find out what makes them tick.
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Marketing BS Free Dictionary - Jargon Made Simple

If you're not a technical geek, then you've come to the right place. Here are 25 important marketing terms, explained in plain English.
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Why it's Important for the CMO to be Friends with Sales and CSM

Why it's Important for the CMO to be Friends with the Head of Sales and CSM.
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Acquia Powers the Patriots through Super Sunday

Basking in the afterglow of a historic comeback by the New England Patriots in Super Bowl LI, Acquia can’t help but feel a little more than proud of their home team
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Go Premium or Go Home

For Stage Entertainment to evolve, it had to embrace changes to the customer experience, which used to begin in the theatre, but now starts on the web
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Why We're All in the Business of Trust

In 2020, as people around the world struggle with their governments, Big Tech, social media and – simply put – each other, we’re all looking for a little trust.
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Suspension of Disbelief in Marketing

There is always a (healthy) suspicion that we don't always, maybe, say everything in marketing. Often the best way to make a point is not to take a real situation but take the point you are making..
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Why Creativity Matters More Than Ever

During challenging times, creativity has proven time and time again to be an ingredient which keeps us afloat and allows us to thrive.
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B2B Marketing Trends - Now & Next

Scott Vaughan shared the key insights Integrate has uncovered from the countless workshops and the data running through their Demand Cloud platform and ecosystem. Here are some of the highlights, but..
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What Marketing Looked Like in the Last Pandemic

Looking back through the lens of time at what marketers were communicating to consumers then, reminds us that the human experience hasn't changed all that much.
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