Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.
As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.
Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.
As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.
Wednesday 16th September at 3:00 pm British Standard Time (BST)
Over 90% of brands said that they were trying to be more empathetic in their marketing, and 81% of marketers are finding it more difficult to pivot quickly to societal and cultural events.
In this session, Stefan will reveal the latest findings from datasine's independent research interviewing 250 marketing decision-makers. The results show a fascinating picture of an industry in flux as it tries to respond to a time of crisis and social change.
From this session, you'll takeaway:
When you register you'll receive a complimentary ticket to our virtual event #MarTechFest Dial Up starting next month!
CEO / CTO / Founder, MarTech Alliance
Session title
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Stefan is Commercial Director at datasine. An accomplished leader in Saas MarTech and AI with a proven record of delivering rapid growth in start-ups and scale ups.
Highly skilled in building and developing high performance teams, sales playbooks, go to market strategies and tactics while building revenue.
Carlos has over a decade+ of experience in marketing & technology for a FTSE250 company, formerly the Marketing Director of Euromoney, now founder and CEO of the MarTech Alliance a media company focused exclusively on marketing technology.
He has extensive experience across a multitude of different marketing technology platforms and projects, from attribution, automation, conversational marketing, CRM to customer data platforms (CDPs) and much more. His projects have been case studied by leading tech providers including Adobe and Qubit.
Global experience having worked in New York, Boston, Hong Kong to Shanghai, Paris and beyond. Carlos has delivered projects for the world’s largest banking, legal, manufacturing firms and publishing companies as well as tech scale ups and start-ups.
He developed and runs the #MarTechFest events series running across London to Sydney, festivals to pop up parties and VIP dinners. He also produces the UK MarTech Landscape, leads one of the world’s leading online marketing & tech book clubs having interviewed the world’s most notable marketers and technologists from Seth Godin, Simon Sinek to Eric Ries.
Carlos regularly presents at leading marketing events having delivered martech sessions in the UK, India, Finland to Spain and beyond. He has also been cited in leading marketing publications such as The Drum, CMSWire, RockStar CMO, Exchange4Media, Chief martec, DM News, etc.
Programme format customisation & add ons available
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