State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 

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The State of Sales Enablement

22nd February, 2023 | On the internet

15:00 GMT


Increase growth through sales enablement excellence

22nd February, 2023 | On the internet

Recently listed in the Top 10 ‘Jobs on the Rise’, sales enablement specialists are in high demand.

It’s no surprise. The very best sales organisations are adopting sales enablement as a strategic approach. They’re uniting their sales, marketing and operation teams around a common goal – providing their salespeople with the right resources, content, processes, training, and technology.

That approach is delivering a combination of improved efficiency; improved productivity; and improved effectiveness. Ultimately, achieving greater sales revenues.

In this sesh, we offer a window into the world of sales enablement. A look at the state of sales enablement as a function and how to unlock areas of best practice.

Put your questions to the renowned sales strategist Aaron Ross.  

Aaron is recognised as being integral to Salesforce.com’s revenue growth of over $100 million and brings with him a wealth of knowledge in building sales globally.

He is the best-selling author of Predictable Revenue, Turn Your Business into a Sales Machine with the $100 Million Best Practices of Salesforce.com – often cited as “The Sales Bible of Silicon Valley.”

Join Winnie Palmer of Seismic and Carlos Doughty of LXA, as they dive deeper into the current state of sales enablement, offering key insight into the issues shaping the function and its continued growth.

Both will share their own knowledge and experience, as well as the collective views of over 200 sales and marketing professionals.

From a culture of collaboration and alignment, to building sales enablement capabilities, these industry specialists will offer advice on how best to develop and implement sales enablement excellence.

We finish with another opportunity to put your own questions to Winnie and Carlos.

Join us and enhance your own sales enablement capabilities.

P.S. Can't make the live session? Don't sweat it. Register and we'll send you the on demand recording.

Sponsored by:
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Headline: Aaron Ross

🎓 Renowned sales strategist

📚 Published leading books on sales strategy

🛠 Keynote speaker

🏆 Recognised as being integral to Salesforce.com’s revenue growth of over $100 million


Aaron Ross Hexagon

The Format



Live Keynote Q&A



Expert Panel Session



Prizes & Giveaways