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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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Secrets to CX Success 

23rd February, 2023 | On the internet

15:00 GMT

CHANNELS:

Build your CX Playbook to drive growth in 2023

23rd February, 2023 | On the internet

As we enter a new year with more marketing channels, more customer data points and increasingly complex customer journeys how do marketers design and activate exceptional CX? This event will dig into CX excellence and provide a diverse mix of expert opinions and practical advice marketers can use to advance their CX maturity. 

The session dives into how do marketers:
• craft rich personalised experiences?
• unlock the value of their data to uncover key insights and drive growth?
• orchestrate sophisticated omnichannel campaigns?
• continually test and optimise customer journeys?

To answer these key questions we’re joined by Frans Riemersma, global martech thought leader; founder of martech tribe, marketing operations book author and co-creator of the martech landscape map.

Plus you'll hear from our panel of experts from Acxiom, LXA and Nokia as we walk through the ingredients of CX excellence. 

And you can submit your questions on what you'd like Frans and our expert panel to answer as this sesh. 

 

P.S. Can't make the live session? Don't sweat it. Register and we'll send you the on demand recording.

Sponsored by:
Acxiom
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Headline: Frans Riemersma


🎓 Founder of MarTech Tribe

📚 Published a leading book on marketing operations

🛠 Co-creator of the global martech landscape map

🏆 Top global martech influencer

 

Frans Riemersma

The Format

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Live Keynote Q&A

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Expert Panel Session

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Prizes & Giveaways