State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 


Tips, Tricks and Hacks for Successful B2B Marketing with Pam Didner

ABM, Content & Sales Enablement International Thought Leader, best selling author, consultant & renowned speaker, Pam Didner dives deep into how to build B2B marketing greatness.

Psst down here...

We were joined for an AMA with no nonsense B2B Marketing Consultant, Pam Didner as we dive into The Great ABM (R)evolution - From ABM to account based everything; marketing, sales, experience and growth.

B2B buyer behaviours have changed exponentially in the last 2 years, ABM has evolved too, but has your marketing strategy?

Plus we were joined by our panel of ABM experts from ON24, Vidyard and Demandbase as we walk through the ingredients to ABM success in 2022 and beyond.

Key topics we covered:

  • Changes in B2B buyer behaviours
  • The evolution & maturity of Account based marketing
  • The new Account based growth playbook, moving from lead generation to full funnel thinking
  • What is ABS, ABX, ABG and why should I care?
  • Plus, the top account based growth hac

Video transcript

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