The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


Tips, Tricks and Hacks for Successful B2B Marketing with Pam Didner

ABM, Content & Sales Enablement International Thought Leader, best selling author, consultant & renowned speaker, Pam Didner dives deep into how to build B2B marketing greatness.

Psst down here...

We were joined for an AMA with no nonsense B2B Marketing Consultant, Pam Didner as we dive into The Great ABM (R)evolution - From ABM to account based everything; marketing, sales, experience and growth.

B2B buyer behaviours have changed exponentially in the last 2 years, ABM has evolved too, but has your marketing strategy?

Plus we were joined by our panel of ABM experts from ON24, Vidyard and Demandbase as we walk through the ingredients to ABM success in 2022 and beyond.

Key topics we covered:

  • Changes in B2B buyer behaviours
  • The evolution & maturity of Account based marketing
  • The new Account based growth playbook, moving from lead generation to full funnel thinking
  • What is ABS, ABX, ABG and why should I care?
  • Plus, the top account based growth hac

Video transcript

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