With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience.
These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape.
With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience.
These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape.
ABM, Content & Sales Enablement International Thought Leader, best selling author, consultant & renowned speaker, Pam Didner dives deep into how to build B2B marketing greatness.
Psst down here...
We were joined for an AMA with no nonsense B2B Marketing Consultant, Pam Didner as we dive into The Great ABM (R)evolution - From ABM to account based everything; marketing, sales, experience and growth.
B2B buyer behaviours have changed exponentially in the last 2 years, ABM has evolved too, but has your marketing strategy?
Plus we were joined by our panel of ABM experts from ON24, Vidyard and Demandbase as we walk through the ingredients to ABM success in 2022 and beyond.
Key topics we covered:
Improve your marketing strategy with insights from top CMOs in the on-demand session, The State of MarTech & Marketing Operations in 2023/24. Explore the latest trends and gain a competitive edge in the rapidly evolving marketing technology landscape.
We're working on it!
In this guide, we will explore the key components of effective sales enablement and efficient sales operations, and provide practical advice for those looking to implement a sales enablement strategy.
7th March 2024
Join us for the exclusive invite only event for leaders in marketing capabilities.
Join Andrew Stephenson, Marketing Director for Treasure Data as he explores the 5 key functions of a Customer Data Platform, or CDP.
As part of our Explainer Series, Andrew delves into the world of Customer Data Platforms, including the what, the why, and the how of the space.
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