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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.


The State of B2C Data-Driven Marketing Research Report

In a disrupted digital world, data-driven marketing is more important than ever. 

state of b2c book imageMarketers have long known that data leads to insights, and insights lead to customer understanding, but we found that while most organisations recognise this, brands often lack the data marketing skills or knowledge to deliver their customer-centric, data-driven marketing vision.

This imperative to be customer first also means data first – trusted, relevant data used at the right moment to drive every single customer interaction

Throughout this report, we will explore these themes in more detail, explore exactly how CMOs can uncover the barriers they face in a customer-first, data-driven ecosystem, how they can plan for and advance their data marketing strategy, and the role that CDPS can play to enable better outcomes.

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