About Us
Empowering marketers with Data Intelligence & Personalization to drive engagement & conversion in Omnichannel. Smarter targeting, relevant messaging! NextUser is a simple solution to collect all types of user data, analyze and act on it in real time to deliver dynamic, personalized experiences. We help marketing tools to work in harmony and increase engagement, conversion and lifetime value. NextUser was specifically built for consumer companies (eCommerce websites, Web Application) with an "open platform" concept that helps orchestrate communication across all the user channels: Website, Email, Customer Support, CRM, and many more! Historically, organizations have relied on individual solutions (CMS, Email, Advertising, Analytics, etc.) to affect holistic customer behavior. By enabling them to be connected (via APIs, web hooks), marketers can deliver messages to the right audience at the right time. They can contextually adapt customer experiences based on user behavior, KPIs, engagement, location, etc. NextUser enables marketers to map and respond to the full customer journey across any marketing channel. We tackle the universal marketer's challenges around user engagement, data management and campaign execution:
- Aggregate user data from our tracker and all relevant sources: internal database, CRM, Email, Social Media, etc.
- Create user profiles for anonymous and identified traffic across all touch points.
- Enable marketers to establish user scenarios or workflows at scale without technology resources.
