The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


 Ad Tech 

Is your Ad Tech knowledge not adding up? Well, you're in the right place. 

If you want to keep up with the latest in Ad Tech you've come to the right place my friend. We're talking about the drive to first-party data, the new capabilities unlocked by CDPs and DCRs, and how you can keep your targeting game on point without using third-party cookies. Here at LXA, we're going mad for madtech, where Ad Tech and martech come together in the new advertising era.

This channel we'll steer you through the latest changes in the advertising ecosystem with our events, courses and resources. Subscribe to our dedicated Ad Tech newsletter to stay two steps ahead of all the latest trends and impress your peers and pals with your ever-upgrading Ad Tech knowledge.

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Ad Tech Events, Courses & Resources

AntiConLX Global 2022 - Acquiring Customers in a Cookie-less World

Ask any marketer about where the biggest waste of the marketing budget comes from, and they will all tell you: customer acquisition. With the progressive demise of third-party cookies, reaching the..

Combining Zero-party Data and Customer Loyalty in a Cookieless Era

As acquiring new customers becomes more difficult, companies should focus on their existing customers. 

How To Scale Zero Party Data

Within the last few years especially, consumers have been growing more and more aware about how their data is gathered, stored, and used. This has meant that companies are having to change their data..

What is Madtech, and Why Should I Care?

MadTech is just a bunch of people in an abandoned warehouse, beads and whistles on, music pulsing, dancing round the latest iteration of the iPad. Someone's remixed Alexa. Steve Jobs is there. Wait,..

The Marketers Roadmap To Success In The Cookieless Future: 3 Things You Should Know

In a cookieless climate where customer consent is front and centre, how can marketers optimise their first-party data strategy?

What is the Difference Between First-Party and Zero-Party Data?

What is the difference between first- and zero-party data? As third-party cookies are phased out, you’re likely hearing more and more talk about first-party data. And if you’re in the marketing..

Marketing Book Club: Customer Data Platforms by Martin Kihn and Chris O'Hara

In our latest Marketing & Tech Book Club episode, we’ve been chatting CDPs with Martin Kihn and Chris O’Hara, authors of Customer Data Platforms about you guessed it, customer data platforms.
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Sir Martin Sorrell

In the ad world, Sir Martin Sorrell is kind of a big deal. He's the founder and former CEO of WPP plc, the world's largest advertising and PR group.

Sir Martin was the CEO of WPP for 33 years, building it into the world's largest advertising and marketing services company, with a market capitalisation of over £16B.

He has served on a number of boards and advisory bodies for high-profile public, academic and business organisations. 

Catch keynote speaker Sir Martin Sorrell on the Main Stage at AntiConLX Global this October .

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Martin Kihn

SVP Strategy, Marketing Cloud at Salesforce, author, ad agency alum, programmatic advertising pundit, and co-host of the #PaleoAdTech podcast.

He also previously led a research and advisory agenda as Research VP at Gartner around programmatic advertising and media. Before this, he worked for ten years at digital marketing and ad agencies. 

He's also written three memories, including "House of Lies", which is the basis of the Showtime series of the same name. 

Join keynote speaker Martin Kihn at the AntiConLX DialUp USA. 

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