We’re back at it again with the UK’s very own version of the Marketing Technology Landscape Supergraphic, so get ready and squint because we’re comin’ in hot.
Here it is:
Did you count 481 logos? Well you’d be right, this year’s UK edition features a comfortable 16 percent growth from last year showing that there are no signs of slowing down the martech madness.
So where does this place us in the world stage I hear you ask? Well you’re in luck we’ve whipped up some quick maths because everyone loves a leader board!
We’ve been gifted in recent years with regional martech landscapes from the UK, Germany, Finland, China, Sweden, France and Canada - as well as recently produced Belgium, Italy, The Netherlands, New Zealand, Spain and Switzerland (Shout out to the Martech tribe!).
Here’s how we rank based on the quantity of companies:
But here’s where it gets interesting:
We took a look at the amount of marketing technology companies in each region per 1 million people and it makes the leader board significantly different!
Finland the little martech country who could – takes out top spot with a massive 21.20 marketing technology companies per 1 million inhabitants. This is hefty contribution from the Nordic nation boasting a humble population of 5.5 million.
Ok, now that you’re sufficiently awed by this “research” we must follow with this disclaimer:
Download the full high res version & excel master to review this in more detail.
Download the 2019 UK Marketing Technology Landscape
It's interesting to see just how large the UK martech platform space is (...and no doubt there are other additions we missed). Even with any consolidation (which is debatable), we expect we will see exponential growth for at least the next few years. The need to drive marketing technology transformation has never been greater and no signs of slowing.
A few notable acquisitions in 2019 from the UK landscape:
Get your high resolution version of the 2019 UK Marketing Technology Landscape Supergraphic here
This graphic is only an approximation. The main purpose is to start the discussion about the UK martech landscape.
If like us you await the release of Marketing Technology Landscape Supergraphics with equal parts trepidation and giddy excitement…maybe you’ll want to join us at this year’s #MarTechFest where we’ll nerd out with Scott Brinker and deep dive the insights.