LXA MBA: Marketing Operations Essentials

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Long enough to matter...not too long you get bored

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Interactive Q&A sessions with trainer & students

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Essentials of Marketing Operations Course Certificate

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Adaptive, flexible & social learning experience

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Access a library of content from the #MarTechFest event series

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Course Instructor: Darrell Alfonso

Director of Marketing Strategy and Operations at Indeed.com

Currently Director of Marketing Strategy and Operations at Indeed.com
Marketing ops leader at Amazon Web Services (AWS) Jan 2019 - Oct 2022
Named one of the 'Top MarTech Marketers to Follow' 2020 by MarTech Alliance
Regular Keynote Speaker
Awarded Fearless Marketer 2018
Marketo Champion 2018 and 2019
VP of Communications American Marketing Association 2017-2019
Marketo User Group Leader 2017-2019
Leading Program Manager for Connect@Amazon (35,000 member Amazon organization)
Marketo and Salesforce Certified

Course Instructor: Carlos Doughty

Named 2020 Marketing Technology Business Leader of the Year (UK)
Host of the weekly martech news video series
Marketing & tech book club podcast host - Interviewing the world's most famous marketers and entrepreneurs including Gary Vee, and Seth Godin.
Researcher of UK & APAC marketing technology supergraphics.
Former chief marketing technology consultant to some of the world's largest law firms, agencies, manufacturing, financial services and media companies, as well as tech scale ups.
Founder of LXA (formerly MarTech Alliance) from his front room.
Regular featured presenter. Has delivered a series of leading marketing & tech events across Madrid, Helsinki, Delhi to London

"I highly recommend the 4Ps of marketing technology course to any marketing ops professional interested in professional growth and advancement. It presents both a great opportunity to connect and network with leaders in the Martech space, and also to engage with the rich content and use cases provided in the program to address challenges many organizations deal with today, and I dare say will continue to in future."

Head of Marketing Operations

"This course provided some fundamental information and frameworks specific to the MarTech space, which I will be using in our business to drive better Marketing."

Senior Marketing Automations & Operations Manager

gamesys logo

Marketing ops and Technologist types

...who want to formalise their knowledge and join the dots across the different facets of marketing operations so they can deliver strategic impact

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Marketing professional types

...who are looking to better understand the marketing ops function and how to drive operational excellence

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Tech career mover types

...who’d like to transfer their tech knowledge and experience into a marketing ops specialist position

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LXA MBA: Essentials of Marketing Operations

20th Feb 2023 | This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.

ENROL

Course

LXA MBA: Essentials of Marketing Technology

20th Feb 2023 | This course covers the A-Z of auditing and developing your marketing technology strategy.

ENROL

Course

LXA MBA: Essentials of Sales Enablement

20th Feb 2023 | This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.

ENROL

Course

Workshop: Marketing Operations Mechanics

20th Feb 2023 | This course will teach you how to accelerate marketing operations performance through no-code programming and the creative deployment of martech to build new tools and automate..

ENROL

Course

LXA MBA: Essentials of Account Based Growth

Coming in 2023 | This course combines the key models of Account Based Marketing, Account Based Sales and Account Based Experience to help you drive long term growth and retention.

LEARN MORE

Course

LXA MBA: Essentials of Growth Hacking

Coming in 2023 | This course will teach you the technical marketing, behavioural psychology and experimentation skills that underpin the cutting-edge field of growth hacking.

LEARN MORE

Course

When does the course start?

We run three intakes a year, one in February, July and November.
The next course starts on the 20th February 2023

How does the final course project work?

The course work is based on the exercises you complete in each module. You then compile it all together with your analysis and submit as the final course project.

Is the coursework mandatory?

The coursework is not mandatory but we recommend you submit the module coursework along the way and the final project to show your learnings

How does the interactive Q&A work?

You can submit your questions in advance at any time during the course about the latest modules. Carlos will answers all of the questions during the live Q&A session.

You'll have the option to sign up for the live Q&As and have calendar reminders so you don't miss it! You can also submit questions during the Q&A and the session will be available to access on demand afterwards.

How long will it take to complete the course?

We recommend spending at least 2 - 3 hours per week

How much is the course and how do I book?

The course is £1,450 for individuals and to start your enrolment fill out the email form at the top of the page.

For group bookings please email Hello@martechalliance.com (we've got group discounts!)

How will I access the course?

Once you've completed your enrolment, you'll receive a detailed FAQ pack of what you can expect.

On the day of the course you'll receive a welcome email from our learning experience platform to set up your profile and start learning!

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Browse by topic:

The Martech Report 22/23

In-Person Events

Online Events

More

For Individuals

For Teams

More

Browse by topic:

Resource Format

More

LXA MBA: Marketing Operations Essentials

WHAT

WHEN

WHERE

Download the LXA MBA brochure

Explore

Giving you the tools to build your skills in marketing, sales, & tech

Build the skills you needto stay ahead.

Build the skills you needto stand out.

Build the skills you need to make a difference.

Build the skills you needto connect.

Build the skills you needfor less.

Essentials of Marketing Operations 6 week Programme

Module 1: Introduction to Marketing Operations

Module 2: Marketing Ops Organisational fit

Module 3: Marketing Technology Tool Management

Module 4: Marketing Operations Administration-Part I

Module 5: Marketing Operations Administration-Part II

Module 7: Sales and Marketing Enablement – Empowering teams

Module 8: Marketing Budgeting, Reporting and ROI

Module 9: Effectively Managing Marketing Operations Programs/Projects

Module 10: Demonstrating the Value of Marketing Operations

Module 11: Summary and the future of Marketing Operations

Course Format

Example Timetable

Course Instructor: Darrell Alfonso

Course Instructor: Carlos Doughty

Who should enrol?

Marketing ops and Technologist types

Marketing professional types

Tech career mover types

All Courses

LXA MBA: Essentials of Marketing Operations

LXA MBA: Essentials of Marketing Technology

LXA MBA: Essentials of Sales Enablement

Workshop: Marketing Operations Mechanics

LXA MBA: Essentials of Account Based Growth

LXA MBA: Essentials of Growth Hacking

LXA Membership

Single course

Membership

Corp Membership

Book a Chat

Let's go!

Course FAQs

When does the course start?

How does the final course project work?

How does the interactive Q&A work?

How long will it take to complete the course?

How much is the course and how do I book?

How will I access the course?

LXA

Build the skills you need
to stay ahead.

Build the skills you need
to stand out.

Build the skills you need
to make a difference.

Build the skills you need
to connect.

Build the skills you need
for less.