LXA MBA: Essentials of Marketing Operations
20th Feb 2023 | This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.
Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.
As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.
Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.
As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.
The course is packed with everything from marketing ops organisation fit, campaign ops, administration, sales enablement, budgeting and reporting, tech and project management - and everything in-between.
LXA MBAs are mini-MBA programmes designed for busy, ambitious marketing, sales and tech professionals
Maintain cutting-edge knowledge to future-proof your career and boost your earning potential.
Gain recognition and reward with CPD points, a LinkedIn digital badge, and certification.
Impact and drive performance within your business in a meaningful way.
Grow your network of professional connections that can last a career and beyond.
Gain the skills you need in less time and with a lesser investment compared to a business school.
Where EdTech meets MarTech
Access via the internet
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Long enough to matter...not too long you get bored
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Interactive Q&A sessions with trainer & students
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Essentials of Marketing Operations Course Certificate
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Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum.
Adaptive, flexible & social learning experience
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Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum.
Access a library of content from the #MarTechFest event series
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Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum.
Director of Marketing Strategy and Operations at Indeed.com
Care about marketing operations? You should. Marketing ops is big business and it’s deeply ingrained in all your marketing activity…
...who want to formalise their knowledge and join the dots across the different facets of marketing operations so they can deliver strategic impact
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Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum.
...who are looking to better understand the marketing ops function and how to drive operational excellence
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Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum.
...who’d like to transfer their tech knowledge and experience into a marketing ops specialist position
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Check out every LXA MBA and workshop
20th Feb 2023 | This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.
20th Feb 2023 | This course covers the A-Z of auditing and developing your marketing technology strategy.
20th Feb 2023 | This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.
20th Feb 2023 | This course will teach you how to accelerate marketing operations performance through no-code programming and the creative deployment of martech to build new tools and automate..
Coming in 2023 | This course combines the key models of Account Based Marketing, Account Based Sales and Account Based Experience to help you drive long term growth and retention.
Coming in 2023 | This course will teach you the technical marketing, behavioural psychology and experimentation skills that underpin the cutting-edge field of growth hacking.
Extend your learning beyond a single course with membership options offering access to ALL comprehensive mini-MBAs across the year. Additionally, you’ll have access to workshops, monthly events, and fresh resources published weekly. No hidden fees, just all you can learn membership package.
Access to one course for you
Unlimited course access for you
Unlimited course access for you & your team
We run three intakes a year, one in February, July and November.
The next course starts on the 20th February 2023
The course work is based on the exercises you complete in each module. You then compile it all together with your analysis and submit as the final course project.
Is the coursework mandatory?
The coursework is not mandatory but we recommend you submit the module coursework along the way and the final project to show your learnings
You can submit your questions in advance at any time during the course about the latest modules. Carlos will answers all of the questions during the live Q&A session.
You'll have the option to sign up for the live Q&As and have calendar reminders so you don't miss it! You can also submit questions during the Q&A and the session will be available to access on demand afterwards.
We recommend spending at least 2 - 3 hours per week
The course is £1,450 for individuals and to start your enrolment fill out the email form at the top of the page.
For group bookings please email Hello@martechalliance.com (we've got group discounts!)
Once you've completed your enrolment, you'll receive a detailed FAQ pack of what you can expect.
On the day of the course you'll receive a welcome email from our learning experience platform to set up your profile and start learning!
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