The State of Martech 2022/2023


Looking for the latest edition? The State of Martech & Marketing Ops 2023/24 available to download here

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn. 

As our latest State of Martech report finds, organisations face a number of challenges around marketing technology, the biggest one being finding the skills and talent needed to drive martech initiatives.

MarketSizeOur State of Martech report dives into the very latest marketing technology trends, including:

  • Martech budgets this year and next. 
  • Martech and Salestech market size. 
  • The current state of martech maturity.
  • How marketers are focusing on innovation management.
  • The tools that CMOs are buying and replacing.
  • How vendors are adapting their growth strategies.