The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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Trust is the New Currency: The Value of First-Party Data Capture

Apr 23, 2021 12:55:49 PM

#MarTechFest Dial Up: Trust is the New Currency: The Value of First-Party Data Capture

In a world where consumers expect privacy and personalization, marketers are tasked with earning customer trust in order to collect the right data. In this session, we'll cover what's changed in the privacy landscape, the technology ecosystem, and with customer expectations, and how marketers should strategize to navigate these changes to earn customer trust.

1) Get up-to-date on changes in the privacy landscape and the technology ecosystem available to address it

2) Explore how customer expectations are changing and how they value digital transparency from brands

3) Learn how marketing teams should strategize to navigate the changes in the privacy landscape to earn customer trust and collect first-party data


claire-feeney-headshot (1)Claire Feeney, OneTrust PreferenceChoice
Product Marketing Manager


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