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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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The secret sauce to make user experience truly memorable

Paco
Apr 23, 2021 10:00:24 AM

#MarTechFest Dial Up: The secret sauce to make user experience truly memorable

As user expectations constantly rise due to the pace of digital innovation and the number of apps available in the market, how can you make your app stand out from all competition?

In this discussion, we'll tell you why we think that social features are the secret sauce to make your app memorable. We'll also clue you in on how this special ingredient can help you stay relevant in ever-changing times while ensuring user engagement, increasing in-app retention, and discovering new ways for revenue growth.

 

Francesca Gargaglia HexagonFrancesca Gargaglia - Amity
Chief Business Officer

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