The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


How Headless Commerce Improves the Customer Experience

In increasingly competitive markets, customer experience (CX) can be the key differentiator for consumers. In a digital-first world where customer journeys are complex, providing the best possible experience whatever the channel or device is vitally important.

A headless approach, which frees retailers from the limitations of traditional commerce and content platforms, is a solution that allows enterprise businesses to scale rapidly and improve website performance.

In this report, produced in association with Storyblok, we look at the benefits of the headless commerce approach, using headless CMS for enterprise businesses. A headless approach allows greater flexibility and ensures that retailers can react to channel and device trends, providing a consistent customer experience. 

 Headless commerce-Storyblok
The report includes: 
  • The key benefits of headless commerce
  • Comparison between headless and 'traditional' ecommerce
  • The ability to create and manage content for different channels and markets. 
  • The first steps towards adoption of a headless approach

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