State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 


B2B Digital Experience 2022

Building better return with engaging digital experiences


Well before the global pandemic forced people to rethink how they work, play, and communicate, digitisation was leading to massive disruptions in customer behaviour. A digitised world enables people to do things, watch things, buy things, and learn things in entirely new ways. It’s a game changer for businesses, upending old models of product development, logistics, marketing, sales, revenue generation, and customer service.

Market disruptors like Netflix, Amazon and Uber demonstrate that when companies align their business models with changing customer behaviours and expectations, they can do more than survive, they can (and do) thrive.

Global digital population


These companies have created highly personalised and frictionless experiences for their customers, because they recognised that buyer behaviour was changing, and they adapted. This level of tectonic change is also happening across the entire B2B ecosystem.

This report, produced in association with ON24, is a fantastic opportunity for you to delve deeper into B2B digital experience.


  • The B2B digital experience revolution
  • The evolution of B2B marketing
  • Breaking down the modern B2B buying experience 
  • The secret to B2B marketing success
  • Perfecting the B2B marketing stack for the era of digital experience
  • Case Study: Thermo Fisher Scientific 
  • Case Study: S&P Global Marketing Intelligence 
  • Summary & Advice

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