The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


2022 Predictions

For martech and marketing


2021 has been a year during which the Martech industry has grown rapidly, with the marketing technology market now worth $509.8bn globally, and this growth is set to continue during 2022.

2022 martech salestech market size

It's also been a year which has presented major challenges as well as huge opportunities for marketers. With contributions from marketing experts including Scott Brinker, Joe Pulizzi and Steven Bartlett, this report looks back on some of the key trends from 2021 and some of the key opportunities to look out for in the coming year.


  • Introduction
  • About this report
  • 2021 martech and marketing trends
  • Martech trends and predictions for 2022
  • Summing it up

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