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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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Logo_4.1 AntiConLX DialUp

2022 Demand Generation Playbook Unpacked

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2022 Demand Generation Playbook Unpacked

15:00 - 16:30 GMT March 10th, 2022 | Online

 

This event has now passed. Sign up to catch it on demand. 👉

 

With Keynote speaker: Ann Handley

Writer, digital marketing pioneer, and Wall Street Journal best-selling author

 

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Join us for a live Q&A with industry legend Ann Handley, plus our expert panel, as we explore the ingredients to exceptional demand generation in 2022.

We will thread together tips, tricks and hacks to provide you with the ultimate demand gen playbook to drive your marketing strategy.

Sign up & submit your questions to be asked live.

We will unpack:
  • Driving ABM/ABX at scale
  • Unlocking the power of intent data
  • Developing deep engagement with sophisticated content, video & events programmes
  • Using video selling to uplift conversion & accelerate deal flow

 

As if that isn’t juicy enough, we’re throwing in the chance to win Ann's best-seller 'Everybody Writes' when you submit a question for Ann!

What are you waiting for? Go, go, go!

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Keynote: Ann Handley

Ann is a writer and the Wall Street Journal bestselling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (co-authored with C.C. Chapman).

 

Her company, MarketingProfs, is a marketing training and education company with more than 600,000 subscribers.

MarketingProfs trains marketers worldwide through its online and in-person education programs.

The MarketingProfs B2B Marketing Forum is the premier global marketing event for business-to-business marketers.

Her previous company, ClickZ, is one of the first sources of digital marketing information in the world. She sold it in 2000, a lifetime ago in Internet years.

The Format

HP-Product-IconsQ&A

 

Live Keynote Q&A

HP-Product-IconsResources

 

Prizes & Giveaways

HP-Product-IconsPrize

 

Expert Panel Session