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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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The LXA MBA:

MarTech, SalesTech & NextTech Digital Courses for individuals, small groups and large teams

 

Our motto? ‘keep upgrading’. 

For us that means upgrading your martech knowledge and skills to drive more success not only in your personal career but to your overall business. 

That’s why we offer a range of learning solutions from events, resources and certified digital learning courses designed to upgrade both individuals and teams.

Our courses are hosted online so you can learn at your own pace, in your own space. Lead by a specialist course instructor to guide you through every step of the way, from on-demand tutorials, access to a library of tailor-made resources to live Q&A sessions.

Start your learning journey today and get certified in critical topic areas from marketing, tech, data and where they intersect.

See our course specialisms below!

Courses for Individuals

Our open digital courses run in July, November & February

LXA MBA: Essentials of Marketing Operations

20th Feb 2023 | This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.

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LXA MBA: Essentials of Marketing Technology

20th Feb 2023 | This course covers the A-Z of auditing and developing your marketing technology strategy.

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LXA MBA: Essentials of Sales Enablement

20th Feb 2023 | This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.

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Workshop: Marketing Operations Mechanics

20th Feb 2023 | This course will teach you how to accelerate marketing operations performance through no-code programming and the creative deployment of martech to build new tools and automate..

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LXA MBA: Essentials of Account Based Growth

Coming in 2023 | This course combines the key models of Account Based Marketing, Account Based Sales and Account Based Experience to help you drive long term growth and retention.

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LXA MBA: Essentials of Growth Hacking

Coming in 2023 | This course will teach you the technical marketing, behavioural psychology and experimentation skills that underpin the cutting-edge field of growth hacking.

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Corporate Digital Academy Courses for Large Teams

Packages available for teams of 15+ offering access to a selection of open digital courses. Includes private co-branded workspace, learner reporting analytics & insights and individual digital badge certification for learners

LXA MBA: Essentials of Marketing Operations In-house Training for your Company

Custom Timing | Dedicated course for your team. Private live Q&A sessions and bespoke branding in your private LXP portal

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LXA MBA: Essentials of Marketing Technology In-house Training for your Company

Custom Timing | Dedicated course for your team. Private live Q&A sessions and bespoke branding in your private LXP portal

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Want to chat more about Corporate Digital Academies?

Book a time with our career advisors to discuss your options

 

 

This course provided some fundamental information and frameworks specific to the MarTech space, which I will be using in our business to drive better Marketing

Senior Marketing Automations & Operations Manager, Gamesys

gamesys logo

 

Course Specialisms

Essentials through to best practice

 

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MarTech Auditing & Strategy
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Marketing Operations Management
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AI Driven Growth - Marketing, Sales & CX
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Growth Marketing & Hacking
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Account Based Everything: ABM, ABS, ABX
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Marketing Operations Mechanics w/ No Code
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Sales Enablement
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Digital Transformation

Learning Platform

 

The Learning Platform



  • Learning and content curated playlists
  • User-friendly features offering a Netflix-like interface
  • Peer to peer social learning
  • Multi-format including articles, videos and podcasts
  • Built-in assessment, certification and gamification leaderboards