As companies become increasingly digital, growth hacking has emerged as an effective approach to scaling a business at pace. It’s a mindset and methodology based on a data-driven, experimental process.
Is growth marketing the next step in the marketing evolution? With the focus on all things digital, traditional marketing has certainly seen significant change. Even some digital marketing methods are now obsolete.
Where can a growth strategy within your business take you in 2023? Will that same growth mindset deliver long-term business strategies? This course, demystifies the art and science of Growth Hacking so you can master the technical marketing, behavioural psychology and experimentation skills that underpin this cutting-edge field.
LXA MBA
Coming in 2023
Online
LXA MBAs are mini-MBA programmes designed for busy, ambitious marketing, sales and tech professionals
Maintain cutting-edge knowledge to future-proof your career and boost your earning potential.
Gain recognition and reward with CPD points, a LinkedIn digital badge, and certification.
Impact and drive performance within your business in a meaningful way.
Grow your network of professional connections that can last a career and beyond.
Gain the skills you need in less time and with a lesser investment compared to a business school.
The why, who, what and the how of growth hacking.
The course for every modern marketer looking to drive their go to market strategy.
Welcome to the Essentials of Growth Hacking for Marketers – the first steps towards building a growth hacking culture in your business. We kick off the course by exploring the origins of growth hacking and articulating what growth hacking is and is not.
Growth Hacking is a methodology and a mindset. In this module, we lay the foundations for growth by exploring the skills and mindsets that growth hacking teams rely on to deliver success and how how growth teams can be structured.
Growth hacking requires structured planning to gain traction. This module builds on the people module to present a high-level overview of how Growth Hacking should be managed.
Growth Hacking about embedding repeatable, scalable and sustainable processes to grow your business using full-funnel marketing. This requires creating and managing a clearly defined growth process. In this module, we examine the elements of the growth hacking process and how you can apply them in your context.
The success of growth hacking is built upon how well you can tap into the power of the data you collect and use this data to drive results. It’s also important to use data to communicate progress to key stakeholders and the wider business.
Where EdTech meets Growth Marketing
Access via the internet
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Long enough to matter...not too long you get bored
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Interactive Q&A sessions with trainer & students
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The Essentials of Growth Hacking Course Certificate
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Adaptive, flexible & social learning experience
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Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum.
Access a library of content from the AntiConLX event series
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Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum.
This course is relevant to any marketer looking to improve their technical and full-funnel marketing tactics. It’s also a key session for product managers looking to drive product growth efficiently and at scale.
...who are challenging the traditional marketing methods to improve the pace of growth and marketing effectiveness.
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...looking to develop a team and mindset to unlock growth opportunities at pace.
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...with a vision of greater campaign implementation, delivery and analysis.
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...who want to integrate tech platforms that will increase the pace and effectiveness of marketing activity.
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...who are looking for new methods and tactics to drive product growth efficiently and at scale.
...who want to expand or optimise their professional services in sales and marketing technology.
Check out every LXA MBA and workshop
This course covers the A-Z of auditing and developing your marketing technology strategy.
This course takes you through every step you need to undertake, understand, design, and implement change for an ambitious future focussed company that can dominate for years to come
This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.
This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.
Extend your learning beyond a single course with membership options offering access to ALL certificate courses across the year. Additionally, you’ll have access to workshops, monthly events, and fresh resources published weekly. No hidden fees, just all you can learn membership package.
Access to one course for you
Unlimited course access for you
Unlimited course access for you & your team
This new course is in development and will launch soon.
The course work is based on the exercises you complete in each module. You then compile it all together with your analysis and submit as the final course project.
Is the coursework mandatory?
The coursework is not mandatory but we recommend you submit the module coursework along the way and the final project to show your learnings
You can submit your questions in advance at any time during the course about the latest modules. Carlos will answers all of the questions during the live Q&A session.
You'll have the option to sign up for the live Q&As and have calendar reminders so you don't miss it! You can also submit questions during the Q&A and the session will be available to access on demand afterwards.
We recommend spending at least 2 - 3 hours per week
The course is £1,450 for individuals and to start your enrolment fill out the email form at the top of the page.
For group bookings please email Hello@martechalliance.com (we've got group discounts!)
Once you've completed your enrolment, you'll receive a detailed FAQ pack of what you can expect.
On the day of the course you'll receive a welcome email from our learning experience platform to set up your profile and start learning!
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