LXA MBA: Growth Marketing & Hacking Essentials

As companies become increasingly digital, growth hacking has emerged as an effective approach to scaling a business at pace. It’s a mindset and methodology based on a data-driven, experimental process.

Is growth marketing the next step in the marketing evolution? With the focus on all things digital, traditional marketing has certainly seen significant change. Even some digital marketing methods are now obsolete.

Where can a growth strategy within your business take you in 2023? Will that same growth mindset deliver long-term business strategies? This course, demystifies the art and science of Growth Hacking so you can master the technical marketing, behavioural psychology and experimentation skills that underpin this cutting-edge field.




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Coming in 2023




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Giving you the tools to build your skills in marketing, sales, and tech

LXA MBAs are mini-MBA programmes designed for busy, ambitious marketing, sales and tech professionals

Build the skills you need
to stay ahead.

Maintain cutting-edge knowledge to future-proof your career and boost your earning potential.

Build the skills you need
to stand out.

Gain recognition and reward with CPD points, a LinkedIn digital badge, and certification.

Build the skills you need
to make a difference.

Impact and drive performance within your business in a meaningful way.

Build the skills you need
to connect.

Grow your network of professional connections that can last a career and beyond.

Build the skills you need
for less.

Gain the skills you need in less time and with a lesser investment compared to a business school.

LXA MBA: Growth Marketing & Hacking Essentials

The why, who, what and the how of growth hacking.

The course for every modern marketer looking to drive their go to market strategy.



Module 1: Understand

Welcome to the Essentials of Growth Hacking for Marketers – the first steps towards building a growth hacking culture in your business. We kick off the course by exploring the origins of growth hacking and articulating what growth hacking is and is not.

  • Defining growth hacking
  • Understanding the relationship between growth hacking and traditional marketing
  • The origins of Growth Hacking
  • The business case for Growth Hacking
  • Introducing the LXA Growth Hacking Playbook

Module 2: People

Growth Hacking is a methodology and a mindset. In this module, we lay the foundations for growth by exploring the skills and mindsets that growth hacking teams rely on to deliver success and how how growth teams can be structured. 

  • Growth hacking skills
  • Growth hacking mindset
  • How growth hacking teams deliver success
  • How to structure a growth team
  • How to become a growth hacking leader

Module 3: Plan

Growth hacking requires structured planning to gain traction. This module builds on the people module to present a high-level overview of how Growth Hacking should be managed.

  • Growth hacking foundations
  • The growth hacking cycle
  • Identify your North Star Metric
  • Introducing the growth marketing funnel
  • Generating ideas for testing
  • Ranking growth opportunities
  • The testing process
  • Managing the growth hacking process

Module 4: Process & Platforms

Growth Hacking about embedding repeatable, scalable and sustainable processes to grow your business using full-funnel marketing. This requires creating and managing a clearly defined growth process. In this module, we examine the elements of the growth hacking process and how you can apply them in your context.

  • Accelerate growth using data-informed personas
  • Managing customer journeys
  • Hacking acquisition
  • Hacking activation
  • Hacking retention
  • Hacking revenue
  • Hacking referral

Module 5: Performance And Metrics

The success of growth hacking is built upon how well you can tap into the power of the data you collect and use this data to drive results. It’s also important to use data to communicate progress to key stakeholders and the wider business.

  • Data driven growth marketing
  • Tracking metrics through the funnel
  • Managing growth hacking performance
  • Communicating growth hacking in your organisation

Course Format

Where EdTech meets Growth Marketing

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Example Timetable

LXA MBA Example Timetable

Course Instructor: Carlos Doughty

  • Named 2020 Marketing Technology Business Leader of the Year (UK)
  • Host of the weekly martech news video series
  • Marketing & tech book club podcast host - Interviewing the world's most famous marketers and entrepreneurs including Gary Vee,  and Seth Godin.
  • Researcher of UK & APAC marketing technology supergraphics.
  • Former chief marketing technology consultant to some of the world's largest law firms, agencies, manufacturing, financial services and media companies, as well as tech scale ups.
  • Founder of LXA (formerly MarTech Alliance) from his front room.
  • Regular featured presenter. Has delivered a series of leading marketing & tech events across Madrid, Helsinki, Delhi to London
"I highly recommend the 4Ps of marketing technology course to any marketing ops professional interested in professional growth and advancement. It presents both a great opportunity to connect and network with leaders in the Martech space, and also to engage with the rich content and use cases provided in the program to address challenges many organizations deal with today, and I dare say will continue to in future."
Head of Marketing Operations



"This course provided some fundamental information and frameworks specific to the MarTech space, which I will be using in our business to drive better Marketing."
Senior Marketing Automations & Operations Manager

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Who should enrol?

This course is relevant to any marketer looking to improve their technical and full-funnel marketing tactics. It’s also a key session for product managers looking to drive product growth efficiently and at scale.

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