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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.


LXA MBA: The Essentials of Account Based Growth: ABM, ABS and ABX

The funnel has well and truly flipped. Gone are the days where B2B marketers looking to acquire high value customers rely on batch and blast one-to-many campaigns – wasting valuable resources across media channels targeting inappropriate prospects.

Welcome to the new world. A world where Marketing, Sales and Experience functions all align to identify, target, acquire and retain a smaller set of key accounts with the greatest potential for business growth.

This course will help you structure a robust strategic ABM framework within your business, with focused, personalised campaigns, messages and experience, to a clearly-defined set of target accounts. It will combine the key models of Account Based Marketing, Account Based Sales and Account Based Experience to help you break down traditional silos and drive long-term growth.




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February 2023




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Giving you the tools to build your skills in marketing, sales, and tech

LXA MBAs are mini-MBA programmes designed for busy, ambitious marketing, sales and tech professionals

Build the skills you need
to stay ahead.

Maintain cutting-edge knowledge to future-proof your career and boost your earning potential.

Build the skills you need
to stand out.

Gain recognition and reward with CPD points, a LinkedIn digital badge, and certification.

Build the skills you need
to make a difference.

Impact and drive performance within your business in a meaningful way.

Build the skills you need
to connect.

Grow your network of professional connections that can last a career and beyond.

Build the skills you need
for less.

Gain the skills you need in less time and with a lesser investment compared to a business school.

The Essentials of Account Based Growth: ABM, ABS and ABX

The why, who, what and the how of a world-class B2B sales function.


  • Increase your sales and marketing ROI
  • Develop an efficient and optimised strategy
  • Deliver more personalised long-term business relationships
  • Drive and grow increased revenue
  • Increase sales and marketing alignment
  • Improve customer experiences and engagement

Course Format

Where EdTech meets SalesTech

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Example Timetable

LXA MBA Example Timetable

Course Instructor: Carlos Doughty

  • Named 2020 Marketing Technology Business Leader of the Year (UK)
  • Host of the weekly martech news video series
  • Marketing & tech book club podcast host - Interviewing the world's most famous marketers and entrepreneurs including Gary Vee,  and Seth Godin.
  • Researcher of UK & APAC marketing technology supergraphics.
  • Former chief marketing technology consultant to some of the world's largest law firms, agencies, manufacturing, financial services and media companies, as well as tech scale ups.
  • Founder of LXA (formerly MarTech Alliance) from his front room.
  • Regular featured presenter. Has delivered a series of leading marketing & tech events across Madrid, Helsinki, Delhi to London

Who should enrol?

Are you a B2B leader starting your strategic ABM journey or looking to improve the strategy you currently have in place? Has your previous approach to attracting high-value clients seen poor return on investment? This course is for you.

All Courses

Check out every LXA MBA 

LXA MBA: Essentials of Marketing Operations

4th Nov 2022

This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.


LXA MBA: Essentials of Marketing Technology

4th Nov 2022

This course covers the A-Z of auditing and developing your marketing technology strategy.


LXA MBA: Essentials of Growth Hacking

4th Nov 2022

This course will teach you the technical marketing, behavioural psychology and experimentation skills that underpin the cutting-edge field of growth hacking.


LXA MBA: Marketing Operations Mechanics

4th Nov 2022

This course will teach you how to accelerate marketing operations performance through no-code programming and the creative deployment of martech to build new tools and automate processes.


LXA MBA: Essentials of Sales Enablement

4th Nov 2022

This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.


LXA MBA: Essentials of Account Based Growth

4th Nov 2022

This course combines the key models of Account Based Marketing, Account Based Sales and Account Based Experience to help you drive long term growth and retention.


LXA MBA Membership

Extend your learning beyond a single course with membership options offering access to 6 comprehensive mini-MBAs every 2 months. Additionally, you’ll have access to monthly events, and fresh resources published weekly. No hidden fees, just all you can learn membership package.

Unit Price (ex VAT)
6 LXA MBA Courses to pick from – Join 3 cohorts per annum
AntiConLX Global Event / In-person Campus Pass
50+ premium guides and reports per annu
6 month briefing sessions
Lifetime digital campus access – private community space
Annual private event access
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