The funnel has well and truly flipped. Gone are the days where B2B marketers looking to acquire high value customers rely on batch and blast one-to-many campaigns – wasting valuable resources across media channels targeting inappropriate prospects.
Welcome to the new world. A world where Marketing, Sales and Experience functions all align to identify, target, acquire and retain a smaller set of key accounts with the greatest potential for business growth.
This course will help you structure a robust strategic ABM framework within your business, with focused, personalised campaigns, messages and experience, to a clearly-defined set of target accounts. It will combine the key models of Account Based Marketing, Account Based Sales and Account Based Experience to help you break down traditional silos and drive long-term growth.
LXA MBA
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Coming in 2023
Online
LXA MBAs are mini-MBA programmes designed for busy, ambitious marketing, sales and tech professionals
Maintain cutting-edge knowledge to future-proof your career and boost your earning potential.
Gain recognition and reward with CPD points, a LinkedIn digital badge, and certification.
Impact and drive performance within your business in a meaningful way.
Grow your network of professional connections that can last a career and beyond.
Gain the skills you need in less time and with a lesser investment compared to a business school.
The why, who, what and how of a world-class B2B sales function.
Where EdTech meets SalesTech
Access via the internet
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Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum.
Long enough to matter...not too long you get bored
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Interactive Q&A sessions with trainer & students
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Essentials of Account Based Growth Course Certificate
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Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum.
Adaptive, flexible & social learning experience
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Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum.
Access a library of content from the AntiConLX event series
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Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum.
Are you a B2B leader starting your strategic ABM journey or looking to improve the strategy you currently have in place? Has your previous approach to attracting high-value clients seen poor return on investment? This course is for you.
...who are challenging the traditional strategic approach of B2B sales to reach broader business goals.
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Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum.
...who are looking to lead the function within an organisation and get additional senior buy-in via a clearly defined strategic sales enablement ecosystem.
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Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum.
...with a vision of greater sales impact at all stages of the customer buying cycle.
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Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum.
...who want to integrate tech platforms that will increase B2B sales growth and efficiency.
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...who’d like to understand key sales and marketing processes for a greater return on their tech purchases.
...who want to implement strategic ABM frameworks and expand or optimise their professional services in sales and marketing technology.
Check out every LXA MBA and workshop
Keep upgrading your marketing skills and knowledge with our membership packed with a suite of learning experiences. From on-demand lessons and courses to resources, reports and guides. Plus, pick..
From content marketing, to search engine optimisation, CRM and CX essentials into data-driven insights and organising your marketing stack.
This course equips you with the knowledge to leverage data for better customer segmentation and enhanced marketing performance. Transform your approach to marketing with practical, actionable..
Explore the evolution of ABM and its distinction from traditional marketing. Participants will develop a robust ABM framework, including marketing, selling, and experience components.
Equip yourself with the core pillars to omnichannel success with real life application of CX Mapping and discover the complexity behind the customer journey. Clarify the difference between..
Become a strategic AI marketing operator. Unlock the future of marketing with this comprehensive AI Marketing course designed to equip you with the skills to thrive in the AI era.
25th June, online. Build a fully rounded and comprehensive understanding of digital marketing to advance your career.
This course covers the A-Z of auditing and developing your marketing technology strategy.
This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.
This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.
Extend your learning beyond a single course with membership options offering access to ALL certificate courses across the year. Additionally, you’ll have access to workshops, monthly events, and fresh resources published weekly. No hidden fees, just all you can learn membership package.
Access to one course for you
Unlimited course access for you
Unlimited course access for you & your team
We run three intakes a year, one in February, July and November.
The next course starts in February 2023
The course work is based on the exercises you complete in each module. You then compile it all together with your analysis and submit as the final course project.
Is the coursework mandatory?
The coursework is not mandatory but we recommend you submit the module coursework along the way and the final project to show your learnings
You can submit your questions in advance at any time during the course about the latest modules. Carlos will answers all of the questions during the live Q&A session.
You'll have the option to sign up for the live Q&As and have calendar reminders so you don't miss it! You can also submit questions during the Q&A and the session will be available to access on demand afterwards.
We recommend spending at least 2 - 3 hours per week
The course is £1,450 for individuals and to start your enrolment fill out the email form at the top of the page.
For group bookings please email Hello@martechalliance.com (we've got group discounts!)
Once you've completed your enrolment, you'll receive a detailed FAQ pack of what you can expect.
On the day of the course you'll receive a welcome email from our learning experience platform to set up your profile and start learning!
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