Corporate Learning.

Academies & Membership.

Digital Marketing Transformation | Digital Transformation | Digital Sales Transformation | 

Train your team


Our training portfolio spans all areas of marketing transformation. AI to Automation to personalisation, DX to data management, CX mapping to tech stacking, martech to salestech, enablement to activation.

We’ve delivered over 500+ learning experiences to a global community of 200k+ marketers, sales operations and enablement professionals, technologists and consultants.

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CORPORATE MEMBERSHIP

Gain access to our full portfolio of lessons, courses and resources for your team to build your team's digital capabilities and careers.

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CORPORATE DIGITAL ACADEMY

Pick one of our courses to be exclusively run for your team on your schedule. This includes a private branded learning workspace and live sessions with instructors. Fill the specific training skill and knowledge gap your team has.

Want training options for smaller teams?

Chat with one of our team about preferential pricing for our individual open courses and membership options.

Marketing Transformation

Learning Portfolio

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50+ Lessons


A range of classes from across foundations to advanced, covering the marketing spectrum across:

  • Data driven marketing including CDPs
  • Martech & marketing operations
  • Account-based marketing
  • CX Mapping & Omnichannel design
  • Channel playbooks across email marketing, SEM/SEO, content marketing & outreach, etc. 
  • Sales enablement & sales operations 
  • Marketing modelling & budgeting
  • Growth marketing methodology
  • Ecommerce
  • Multi-variant testing
  • Conversion rate optimisation (CRO)
  • UI/UX
  • Campaign operations
  • Personalisation & real-time marketing
  • Marketing automation
  • Marketing analytics

30+ Resources


Access to a rich catalogue of resources including CX mapping, maturity assessment, budgeting calculator, vendor selection, etc.

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10+ Courses & Workshops

Available on-demand, cohorts and group digital academies

Workshop: Digital Asset Management

Learn how to maximise your Digital Asset Management investment with our comprehensive online workshop. Enhance brand consistency and streamline workflows. 
Course

[LIVE] Workshop: AI Enabled Marketing

Learn how to build and embed an AI-enabled approach to marketing excellence. Unpack the history of AI and its practical applications in marketing. Gain practical insights, tools, and resources for..
Course

Workshop: Customer Data Platforms

Improve your marketing strategies and customer experiences with our free workshop on customer data platforms. Learn how CDPs can enhance your organisation's data-driven approach and gain valuable..
Course

Certificate: Marketing Operations Essentials

This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.

Course

Certificate: Marketing Technology (MarTech) Essentials

This course covers the A-Z of auditing and developing your marketing technology strategy.

Course

Certificate: Sales Enablement & Sales Operations Essentials

This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.

Course

Certificate: Digital Transformation Essentials

This course takes you through every step you need to undertake, understand, design, and implement change for an ambitious future focussed company that can dominate for years to come

Course

Workshop: Marketing Operations Mechanics with No Code

This course will teach you how to accelerate marketing operations performance through no-code programming and the creative deployment of martech to build new tools and automate processes.

Course

Learning Design

Course Instructors

 

Tom-orange

Tom Goodwin

Carlos-pink

Carlos Doughty

Darrell-Purple

Darrell Alfonso

Course Instructors

 

Rachael Smith

Rachael Smith

Richard Nolan

Richard Nolan

The State of Play

 

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$2.8tn

The global digital transformation market is expected to reach $2.8 trillion by 2025

(IDC)

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80%

Of companies believe that digital transformation is critical to their success

(McKinsey)

growth

25%

Expected growth in the demand for digital transformation skills by 2025

(World Economic Forum)

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$669.3bn

Is the size of the global martech and salestech market. Gain the skills to navigate a half a trillion-dollar industry.

Business, Marketing & Sales Transformation

Is a core focus for CEOs, CMOs, CROs & CSOs

money

44%

Of CEOs place the importance of digital transformation as importance or the top of their boardroom agenda

('Leading from the Front' The economist Intelligence Unit)

heart

71%

Of CMOs agree that ‘martech is at the heart of their marketing strategy and critical to meeting customer’s expectations’

money

30%

Of today’s marketing budgets are allocated to martech spend.

performance

76%

Of CSOs agree that ‘advancing our organisation's sales enablement strategy is key to driving our business performance’. 

The Challenge

 

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64%

Of CMOs find it challenging when looking to recruit martech and marketing operations talent. They agree the market is lacking marketers with the necessary skills and knowledge. 

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72%

Of CSOs agree that the market is lacking sales professionals with the necessary salestech, data, sales content or sales operations skills and knowledge’.

Training designed for teams of...

Specialists

  • Marketing Operations
  • Marketing Automation
  • Marketing Technology
  • Agency MDs / Consultants
  • CRM / CDP / Database / System Admin
  • SEO
  • ABM / Demand Generation
  • Sales Operations
  • Sales Enablement
  • Content
  • Sales Coach / Trainer
  • Sales Technology
  • Revenue / Growth Operations
  • Transformation
  • Digital
  • Strategists
  • Innovation / Futurists

 

Generalists

  • Marketing
  • Technology
  • Operations
  • Programme & Project
  • Sales
  • Business Development

Leaders

  • Marketing
  • Data & Analytics
  • Digital
  • Transformation
  • Technology
  • Sales
  • Revenue










L&D Teams

 

Are you looking to build your company's digital capabilities?
Get in touch to find out about LXA corporate training options.

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"I highly recommend the 4Ps of marketing technology course to any marketing ops professional interested in professional growth and advancement. It presents both a great opportunity to connect and network with leaders in the Martech space, and also to engage with the rich content and use cases provided in the program to address challenges many organizations deal with today, and I dare say will continue to in future."
Head of Marketing Operations

Meta_Platforms_Inc._logo

 

"Over the past weeks, I've delved into the world of cutting-edge sales and marketing strategies, gaining valuable insights and expertise that will undoubtedly propel our business forward. The course at LXA Academy has equipped me with the latest tools, techniques, and industry best practices, empowering me to drive results and exceed expectations in our ever-changing market landscape."
 

Legal & General

 

"This course provided some fundamental information and frameworks specific to the MarTech space, which I will be using in our business to drive better Marketing."
Senior Marketing Automations & Operations Manager

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"The course was fantastic for providing structure to strategically thinking about the Martech teams’ function, responsibilities and key players within any organisation. The exercises serve as a really valuable framework to develop your own martech strategy and Carlos’ advice both in the recorded and live Q&A sessions which helped me a lot. I learnt an enormous amount, all of which will be really helpful in my career."

Senior Manager, Marketing Technology & Insight

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"I cannot recommend LXA enough for their Marketing Operations and Technology courses. Darrell Alfonso led our Global Marketing through The Essentials of Marketing Operations. The course was insightful, thought provoking and up to date with best practice. Best of all it was accredited"

 

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Why work with us?

1

Topic expertise - LXA is deeply focused on the marketing, growth, sales and tech space. Offering a comprehensive mix of events, lessons, courses and resources. LXA has delivered over 500 learning experiences to its community of 200k+.

2

Strategic insights - LXA’s insights uniquely informed from quarterly interviews and surveys with over 2k enterprise CMOs, CGOs, CSOs and CROs.

3

Practioner design - LXA courses, lessons, content and events are crafted with industry leading practitioners with decades of experience. And the world’s leading thought leaders such as Scott Brinker speak at their events.

4

Tech & data expertise - LXA is vendor agnostic but partners with the markets most recognised martech companies including Adobe, Tealium, Meta, Treasure Data and plenty more. It also works with the world’s leading data  professional service providers such as Acxiom.

5

CS & Operational Excellence - The LXA team, ways of working and business infrastructure are set up to run as an extension of the client and manage operations and experience seamlessly.

Chat with our team on your training needs.

 

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