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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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AntiConLX Global Tickets On Sale

Friday 21st October 2022 at Magazine London

MarTech, SalesTech & NextTech: Year Review & 2023 Predictions.

AntiConLX Global is the anti-conference for all things martech, salestech and nexttech. The UK & Europe's fasting growing marketing technology & digital event and we're back at it again this October with Scott Brinker & Darrell Alfonso leading our martech conversations, B2B Marketing Consultant, Author, Speaker and host of ‘B2B Marketing and More' Pam Didner lending her SalesTech expertise and from the NextTech space, none other than ground-breaking author, speaker, futurist and consultant on innovation & digital transformation Tom Goodwin.

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Financial Times: A Case Study in Martech Strategy

Martech strategy isn't easy, and it takes a lot of planning, and the right process to invest in the marketing technology that works for you. 

AntiConLX Global 2021: Vodafone's 'Always on' Marketing

There's been an explosion of the digital, which has given consumers so many choices. They now have the flexibility to choose the channel of their, well, choice. They can research at home, or receive..

Case study: The economist martech strategy

SUPERNOVA: Centralised Data Platforms blow sh*t up at The Economist

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The science & the sales of ABM - Decoding the DNA of your ICP (ideal customer profile) to enable sales excellence

Decoding the DNA of your ICP. A look at a case study, methodology and takeaways. 

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Abbvie Transforms In-person Events Digitally To Drive Ongoing Engagement

Read our case study to see how Abbvie Transforms In-person Events Digitally To Drive Ongoing Engagement

How to Write the Business Case for Your Digital Transformation

Planning digital transformation for your business next year? It’s time to prepare! Read this article to find out how to write a compelling business case for your digital transformation.

Reachdesk Case Study - test IO

test IO needed a tool to create a scalable and streamlined DM strategy. Reachdesk has enabled test IO to add DM to their Outreach sequences so that hyper personalised sends can be made within their..

Marketing Transformation Helps Schwab Drive Marketing-Qualified Leads

Marketing transformation helps Schwab Advisor Services drive marketing-qualified leads and close deals worth over $100MM+

IKEA Uses Data Intelligence to Prepare for Multi-channel Growth

Click to find out how Adverity helped IKEA create an easier and more streamlined way to collect and store data.

Automated Data Integrations Case Study

Click to find out how Adverity improved MediaCom's efficiency in client reporting & analytics by a whopping 75%.