Thursday 1st July at 3:00pm (BST)
2020 was the year of the webinar. They have never been more important for how we connect in a digital-first world. But what does webinar success look like in this new normal?
Join MarTech Alliance & ON24 for 'Webinar Benchmarks for 2021', where you will learn the best practices across the entire webinar lifecycle, based on benchmarks from over 17,000 events over the past year including:
So what are you waiting for? This is your chance to learn the best practices and metrics that go into creating a winning webinar.
P.S got a webinar idea but not the gear, when you sign up you'll be in with a chance to win a Yeti microphone.
CEO / CTO / Founder, MarTech Alliance
Session title
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As the VP of Marketing at ON24, Mark is the chief evangelist and marketing strategist in support of ON24’s Webinar Marketing Platform. Mark brings over 20 years of content marketing, corporate communications and account management experience at leading companies, including Cisco, GE Access and Compatible Systems.
He has presented at many of today’s biggest marketing conferences and, for the past six years, has been the host of the “ON24 Webinar Best Practices Series” webcast which has thousands of followers across the globe.
Carlos has over a decade+ of experience in marketing & technology for a FTSE250 company, formerly the Marketing Director of Euromoney, now founder and CEO of the MarTech Alliance a media company focused exclusively on marketing technology.
He has extensive experience across a multitude of different marketing technology platforms and projects, from attribution, automation, conversational marketing, CRM to customer data platforms (CDPs) and much more. His projects have been case studied by leading tech providers including Adobe and Qubit.
Global experience having worked in New York, Boston, Hong Kong to Shanghai, Paris and beyond. Carlos has delivered projects for the world’s largest banking, legal, manufacturing firms and publishing companies as well as tech scale ups and start-ups.
He developed and runs the #MarTechFest events series running across London to Sydney, festivals to pop up parties and VIP dinners. He also produces the UK MarTech Landscape, leads one of the world’s leading online marketing & tech book clubs having interviewed the world’s most notable marketers and technologists from Seth Godin, Simon Sinek to Eric Ries.
Carlos regularly presents at leading marketing events having delivered martech sessions in the UK, India, Finland to Spain and beyond. He has also been cited in leading marketing publications such as The Drum, CMSWire, RockStar CMO, Exchange4Media, Chief martec, DM News, etc.
Programme format customisation & add ons available
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