Tuesday 24th November at 3:00 pm Greenwich Mean Time (GMT)
A glimpse into the art of the possible...Only by fully understanding our customers, their needs, their behaviours, their priorities and what they want from our brand - can we design an amazing ultimate customer journey. This journey will be different for different customers, so how can we collate and interpret the digital footprints our consumers leave in their wake, and use them to sculpt and refine their experience to make sure they come back?
We delve into five areas where businesses can use data to help shape and define an experience for their customers that will keep them coming back.
Andrew is the Director of Marketing for EMEA & India at Treasure Data. Throughout his 20 year career, he has enjoyed roles both client-side at BSkyB and at eBay, and agency-side with Ogilvy.
With a strength and passion for leveraging insight from data, applying it to the marketing ecosystem and moulding the outcome into meaningful and presentable CRM and customer marketing strategies, he has the experience of being able to apply this at a global level for multinational organisations.
Carlos has over a decade+ of experience in marketing & technology for a FTSE250 company, formerly the Marketing Director of Euromoney, now founder and CEO of the MarTech Alliance a media company focused exclusively on marketing technology.
He has extensive experience across a multitude of different marketing technology platforms and projects, from attribution, automation, conversational marketing, CRM to customer data platforms (CDPs) and much more. His projects have been case studied by leading tech providers including Adobe and Qubit.
Global experience having worked in New York, Boston, Hong Kong to Shanghai, Paris and beyond. Carlos has delivered projects for the world’s largest banking, legal, manufacturing firms and publishing companies as well as tech scale ups and start-ups.
He developed and runs the #MarTechFest events series running across London to Sydney, festivals to pop up parties and VIP dinners. He also produces the UK MarTech Landscape, leads one of the world’s leading online marketing & tech book clubs having interviewed the world’s most notable marketers and technologists from Seth Godin, Simon Sinek to Eric Ries.
Carlos regularly presents at leading marketing events having delivered martech sessions in the UK, India, Finland to Spain and beyond. He has also been cited in leading marketing publications such as The Drum, CMSWire, RockStar CMO, Exchange4Media, Chief martec, DM News, etc.