
Get ready for straight talk on everything that matters, including transformation strategy to talent, AI to automation, data to DX, enablement to activation, content to the customer, and CX mapping to tool stacking across marketing, sales and tech.
Meet the industry leaders and innovators shaping the future of marketing technology. Our speakers bring decades of combined experience from the world's leading brands. More speakers announced soon!
What happens at AntiCon? Check out the snaps from our last few events
On-demand sessions are coming soon, exclusively for Gold, Silver, and Platinum ticket holders 😍
Feel free to review the agenda below for any released sessions. We'll notify you by email once they're available!
The original, and the only anti-conference
AntiCon sits in the magic middle of the event experience. It is not a conference, summit or forum, and it is not trying to pass itself off as a wild festival either. It is the anti-conference that blends the right content, the right speakers and the right experience.
AntiCon dives into everything marketing transformation. From AI to automation, data to DX, and talent to tools.
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We hand pick, and ship in some of the greatest speakers on the planet just for you.

We run the ultimate event to help you to map and shop for your tech stack. You'll hear insightful cases studies plus meet with the market's leading providers in the space to demo their tech.

Be where the puck is heading. We focus on the forefront of marketing and tech, and where the two meet. It's here you can uncover your competitive advantage.

We bring you the practical, the bridge between vision and action. We pack our event with sessions on marketing ops and sales ops so you can uncover what efficiency and effectiveness looks like in your organisation

Connect with people like you. We bring together our community of marketing, sales and transformation leaders from brands like The Financial Times, Waitrose, HubSpot, Sky Gaming & Betting, Mondelez, AWS, Facebook, Heineken & plenty more.

We bring you an event you'd choose to attend even if it wasn't for work. From barista coffee to street food pizza, burgers and beers. Plus our resident DJ dropping 90s Hip Hop from when the doors open. And the experience doesn't stop when the event does. Join our AntiCon After Dark Party.



























VP of Platform Ecosystems at Hubspot

CEO & Co Founder, Butterfly 3ffect, Ex Head of Social, Gymshark
Author and CEO of Predictable Revenue

CEO, The Marketing Society

Principal & Chief Strategy Officer, The Pedowitz Group (online session)

Director of Global Marketing Capabilities, Unilever

Principal Consultant RevOps Solutions (online session)
CEO, Founder & Martech Course Instructor, LXA
Director of Audience Solutions OMD
Platform Activation Lead & Marketing Automation, Accenture Song

Marketing Operations Manager Zuora

Head of Learning, Marketing Academy Reckitt

Founder and CEO, customers.ai (online session)

Head of Sales Operations EU, Service Express
Principal Sales Consultant, Sprinklr

COO and Martech Course Instructor LXA




Earn points towards your CPD learning.

Click to expand for more information. Email hello@lxahub.com for any general enquiries.
AntiCon agenda released soon!
Be sure to get your ticket and be updated as soon as it's published 🎉
Once you have an AntiCon ticket you'll be able to favourite sessions and pre-register your in-person attendance. This allows you options to review clashes, get session start time reminders and save a seat if sessions are oversubscribed. Critically, your pre-defined interest in a particular session allows the event organisers to track session popularity to ensure seating capacities meet demands, avoid under-subscribed sessions and gauge audience suitability for to inform speakers and their content preparation.
Please note, in the interest of unecessary waste at AntiCon we do not print agendas. We recommend downloading the event app once published or accessing the agenda via your mobile device. Free wifi is provided on site.
How do I get a ticket?
There are 4 ticket types for AntiCon: Standard, Silver, Gold and the All Access Learning Gold. They are available for purchase here.
Do need to print my ticket out?
No need to print your badge at home—we’ve got you covered! Simply type your name or email into our registration kiosks to print your ticket on arrival.
Are tickets transferable?
Yes, they are. To transfer to a new name, search for your confirmation email with the subject line ‘You're going to AntiCon’ and follow the link to amend your registration details.
If you cannot attend AntiCon, please transfer your ticket to a colleague or friend who works in marketing, sales, dat or AI. If you are unable to transfer your ticket, please contact hello@lxahub.com.
We have a range of discounts and promotions to cater to all budgets.
Ticket releases
The earlier you purchase your ticket, the greater the savings with early bird tickets offering 50% discounts.
Team discounts
You'll enjoy further savings when you book for teams of 3 or larger. Silver, Gold and All Access Learning Gold tickets offer team discounts.
Not-for-Profit and Inclusive Access
We are committed to creating an inclusive event experience that welcomes and supports under-represented communities. If you are part of a minority group, a diversity initiative, or a charity or not-for-profit organisation, we review access requests individually and hold a limited allocation of complimentary tickets for these applications.
To enquire, please get in touch at hello@lxahub.com
Tokens
Gold and All Access Learning Gold tickets include an allocation of food and drink tokens.
Purchase
For all other ticket holders, you can purchase food and drinks from the range of on-site food trucks. All food trucks accept contactless payment.
Outside food and beverages
You're permitted to bring outside food and beverages on site although we encourage you to support the independant food stalls on site.
Please bring a refillable water bottle which you can have refilled at the bars.
Complimentary coffee
Thanks to the support of the AntiCon sponsors we are able to offer complimentary barista coffee on site.
Please note, due to the scheduling of the break times, the baristas may be overwhelmed with long queues. We apologise in advance for any inconveniences caused.
Dietary Options
Gluten-free, vegetarian, vegan & halal options will be available.
For further specific requests, including catering for allergies, please get in touch with the team at hello@lxahub.com
Upon arrival at MAGAZINE London you will be prompted to search your name and/or email address at one of our many ticket kiosks.
Once your booking is located you can simply print your badge. We recommend downloading our event app for a faster check-in experience (the event app is coming soon).
Please be aware you may be asked to provide proof of ID or purchase. Security may perform bag checks before entry to the venue is allowed.
AntiCon takes place at Magazine London, you'll find it right on the bank of the Thames near the O2 and North Greenwich station.
Click here for directions and info on how to get to AntiCon.
We would like to make your visit to AntiCon as enjoyable as possible. The venue offers step-free access to all spaces and onsite accessible toilet facilities.
If you have specific requirements, we are more than happy to assist. Please get in touch via hello@lxahub.com to discuss your needs confidentially.
Complimentary coat room facilities are provided to all attendees.
Items are left entirely at the owner’s risk, regardless of dress code enforcement.
Every effort will be made to take care of all items stored and to return items safely and promptly.
AntiCon and Magazine are not liable for damages to the items stored.
Intercontinental O2: 2 minute walk
Holiday Inn Express London Greenwich: 3 minute drive
Raddison RED: 4 minute drive
ibis London Docklands Canary Wharf: 14 minute drive
Click here for more recommendations.
Please note, AntiCon is not affiliated with these hotels and makes these recommendations based on location to the even venue only.
Attending as a team?
AntiCon is the perfect opportunity to get the team together for a day away from the desk. We offer discounts on an all tickets when booking 3 or more.
But if you're looking for something a little more bespoke contact us at hello@lxahub.com. We've partnered with company's like Adobe as well as community organisations to create the ultimate designated destination for branded meet-ups.
At registration you will be asked to submit your details to confirm you agree to the storing & processing of your personal data by LXA (formerly MarTech Alliance) as described in the privacy statement.
Please note that you will be issued a bar-coded name badge upon entry to the event. Exhibitors and other associates may have bar code readers. By allowing your badge to be recorded, you are deemed to have consented to ticketing over your registration details. Allowing your badge to be scanned is akin to handing over a business card.
When you enter AntiCon, you enter an area where photography, audio, and video recording may occur. By entering the event premises, you consent to interview(s), photography, audio recording, video recording and its/their release, publication, exhibition, or reproduction to be used for news, web casts, promotional purposes, telecasts, advertising, inclusion on websites, social media, or any other purpose by LXA and its affiliates and representatives. Images, photos and/or videos may be used to promote similar LXA events in the future, highlight the event and exhibit the capabilities of LXA.
You release LXA, its officers and employees, and each and all persons involved from any liability connected with the taking, recording, digitising, or publication and use of interviews, photographs, computer images, video and/or or sound recordings.
By entering the event premises, you waive all rights you may have to any claims for payment or royalties in connection with any use, exhibition, streaming, web casting, televising, or other publication of these materials, regardless of the purpose or sponsoring of such use, exhibiting, broadcasting, web casting, or other publication irrespective of whether a fee for admission or sponsorship is charged. You also waive any right to inspect or approve any photo, video, or audio recording taken by LXA or the person or entity designated to do so by LXA.
You have been fully informed of your consent, waiver of liability, and release before entering the event.
Yes, AntiCon has an event app. Here, you can view the agenda and other useful information. The app is coming soon, and more information will be shared once it is available.

AntiCon is taking up residence in one of London's most exciting venues!
Set to the breathtaking backdrop of Canary Wharf, the unique space is giving us the chance to bring you even more amazing marketing technology content across three stages. Plus even more of the street food, DJs, and networking spaces you know and love.
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✉️ | hello@lxahub.com
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