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AntiCon logo

 The anti-conference | AI, Marketing & Sales Transformation Decoded 

  22nd May 2025 | London

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Choose your stream

 

From Transformation strategy to talent,
AI to automation, data to DX.
Enablement to activation, content to the customer.
CX mapping to tool stacking: marketing, sales and business operations.

AI
Transformation

EXPLORE

Sales
Transformation

EXPLORE

Marketing Transformation

EXPLORE
Tom-Goodwin

Headline Speaker: Tom Goodwin

A few of the speakers lined up...

Stay tuned for even more announcements

Speakers ACGL 0525_Tom Goodwin - All We Have is Now
Tom Goodwin
World-renowned trends and transformation expert and founder
Speakers ACGL 0525_Helen Burbank - Springer Nature
Helen Burbank
Director, Marketing Effectiveness & Strategic Projects
Speakers ACGL 0525_Daniel Hulme - WPP
Daniel Hulme
Chief AI Officer
Speakers ACGL 0525_Ankita Mehrotra - Aveva
Ankita Mehrotra
Marketing Strategy And Transformation Director
Speakers ACGL 0525_Kabir Patel - AstraZeneca
Kabir Patel
Global Head Of IT - Develop, Make, Digital Transformation And Sustainability
Speakers ACGL 0525_Romey Fritche - Sky
Romey Fritche
Martech Portfolio And Transformation Lead
Speakers ACGL 0525_Hamish Stacy - Molendez
Hamish Stacey
Senior Manager, US Oreo Consumer Data Lead
Speakers ACGL 0525_Sophia Angelis - Brown-Forman Corporation
Sophia Angelis
Former SVP Global Marketing Excellence Director
Speakers ACGL 0525_Barry McEveer - iManage
Barry McKeever
Director of Marketing Operations
Speakers ACGL 0525_Carlos Doughty - LXA-1
Carlos Doughty
Founder, CEO and Course Instructor
Speakers ACGL 0525_Dana Abu Shakra - BAT
Dana Abu Shakra
Functional Future Capabilities Development Manager For Marketing
Speakers ACGL 0525_Stephen Pegler - Forterro
Stephen Pegler
Director, Sales Enablement
Speakers ACGL 0525_Aaron Spencer - OneAdvanced
Aaron Spencer
Revenue Enablement Director
Speakers ACGL 0525_Phil Hannabuss - Asite
Phil Hannabuss
Solutions Engineering Lead (Sales Enablement)
Speakers ACGL 0525_Olivier Ranunkel - Carwow
Olivier Ranunkel
Sales Enablement Manager
Speakers ACGL 0525_Marina Holiasmenos - Forcepoint
Marina Holiasmenos
Sales Enablement Manager - EUR | UK | META
Speakers ACGL 0525_Rachael Smith - LXA
Rachael Smith
Managing Director
Speakers ACGL 0525_Bashir Uthman - LogicEra
Bashir Uthman
Strategic Partnership And Sales Enablement Director
Speakers ACGL 0525_Sam Latter - Faria Educatoion Group
Sam Latter
Sales Enablement Manager
Speakers ACGL 0525_Frenci Bardhi - LXA-1
Frenci Bardhi
Senior Commercial Lead
Speakers ACGL 0525_Caroline Debenham - Cushman & Wakefield-1
Caroline Debenham
International Partner - Head Of Sales Enablement, EMEA

Snaps from AntiCon 

What happens at AntiCon? Check out the snaps from our last few events

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What to expect from AntiCon

The original, and the only anti-conference

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This event sits in the magic middle of the event experience. Not a conference, summit or forum, not pretending to be a crazy festival. It's the anti-conference that mixes the right content with the right speakers with the right experience.

AntiCon tackles all things marketing transformation. From AI to automation, data to DX, talent to tools.

 

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Save the Date: AntiCon May 2025

Why AntiCon?

Rally the team and make a day of it!

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Be inspired

We hand pick, and ship in some of the greatest speakers on the planet just for you. 

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Map & stack

We run the ultimate event to help you to map and shop for your tech stack. You'll hear insightful cases studies plus meet with the market's leading providers in the space to demo their tech.

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The cutting edge

Be where the puck is heading. We focus on the forefront of marketing and tech, and where the two meet. It's here you can uncover your competitive advantage.

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Uncover Operations Excellence

We bring you the practical, the bridge between vision and action. We pack our event with sessions on marketing ops and sales ops so you can uncover what efficiency and effectiveness looks like in your organisation

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Meet your tribe

Connect with people like you. We bring together our community of marketing, sales and transformation leaders from brands like The Financial Times, Waitrose, HubSpot, Sky Gaming & Betting, Mondelez, AWS, Facebook, Heineken & plenty more.

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Experience

We bring you an event you'd choose to attend even if it wasn't for work. From barista coffee to street food pizza, burgers and beers. Plus our resident DJ dropping 90s Hip Hop from when the doors open. And the experience doesn't stop when the event does. Join our AntiCon After Dark Party.

AntiCon Community

Amazon
Meta
Google
WPP
Capita
Iron Mountain
Tottenham
Vodafone
SKY
Barclays
Euromoney
FT
HSBC
BT
EATON
The Telegraph
Asos
Informa
GSK
Chelsea
Intuit
Legal & General
Arsenal
McKinsey
John Lewis
Netflix

A few of our partners

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✔️Did we mention we're CPD Certified? Earn points towards your CPD learning.

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Event Info & FAQs

Click to expand for more information. Email hello@lxahub.com for any general enquiries.

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Where the magic happens...

AntiCon is taking up residence in one of London's most exciting new venues!

Set to the breathtaking backdrop of Canary Wharf, the unique space is giving us the chance to bring you even more amazing marketing technology content across three stages. Plus even more of the street food, DJs, and networking spaces you know and love.