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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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Logo_4.1 AntiConLX DialUp

AntiConLX DialUp with Scott Galloway

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🔥 Hot Topic Alert 🔥 We'll be asking Professor Scott Galloway for the low down on the latest Twitter acquisition by Elon Musk for $44 Billion and what this means for marketers. 

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Trends, Planning and Predictions for 2022 and Beyond

This event has now passed. Sign up to view the session on demand.

With Keynote speaker: Scott Galloway

Professor of Marketing at the New York University Stern School of Business, speaker, author, podcast host, and entrepreneur.

🔥 Hot Topic Alert 🔥 We'll be asking Professor Scott Galloway for the low down on the latest Twitter acquisition by Elon Musk for $44 Billion and what this means for marketers. 

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Psst down here...

Join us for a live AMA with industry legend, straight-talking Scott Galloway, plus an expert panel as we dive into Trends, Planning and Predictions for 2022 and Beyond.

If you’re familiar with Scott Galloway (which let’s face it, you probably are) you’ll know he knows a thing or two about industry predictions. Rumour has it, the lenses in his famous frames are made from finely cut crystal ball. This guy sees all.

We’ll be discussing Scott’s predictions on hot topics such as:

  • The ever-changing customer and their rising expectations
  • Marketing in the new world to the new customer
  • Marketing excellence in 2022 unpacked;
    • The importance of first party data to drive owned channel communications
    • Omnichannel not multi-channel
    • The great data unlock; backend (data modelling & flows) to frontend (data activation to personalisation at scale)
    • Not forgetting the timeless fundamentals of marketing

📚 As if that isn’t juicy enough, we’re throwing in the chance to win the entire collection of Scott’s best-sellers including: The Algebra of Happiness, The Four and Post Corona when you submit a question for Scott and show up to the live session!

🎟️ PLUS - we're giving away FIVE FREE AntiConLX Global passes (RRP £550) to a lucky registrant who signs up and shows up to the live session. 

What are you waiting for? Go, go, go!

Sponsors:

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Phrasee FINAL LP

 

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Keynote: Scott Galloway

Professor of Marketing, NYU Stern School of Business

 

Scott Galloway is Professor of Marketing at NYU’s Stern School of Business and a serial entrepreneur.

In 2012, he was named one of the world’s best business professors by Poets & Quants. He has founded nine companies, including Prophet, Red Envelope, L2, and Section4.

He is the New York Times–bestselling author of The Four, The Algebra of Happiness, and Post Corona.

He has served on the boards of directors of The New York Times Company, Urban Outfitters, Berkeley’s Haas School of Business, Panera Bread, and Ledger.

He is a CNN+ host of a show on business and tech premiering Q1 2022. His Prof G and Pivot podcasts, No Mercy / No Malice blog, and Prof G YouTube channel reach millions.

In 2020, Adweek named Pivot Business podcast of the year.

The Format

HP-Product-IconsQ&A

 

Live Keynote Q&A

HP-Product-IconsResources

 

Prizes & Giveaways

HP-Product-IconsPrize

 

Expert Panel Session