The APAC Marketing Technology Landscape Supergraphic 2020
It's been a sufficient amount of time since we worked on the UKs Marketing Technology Landscape last year for us to forget exactly how much hard work goes into the delightful little visual - and so we've toiled away gathering tiny logos to bring you the inaugural Marketing Technology Landscape for Asia Pacific.
Feast your peepers:
It contained a mere 150 vendors. Fast forward to 2020 and his little baby has grown in to an absolute beast, showcasing over 8,000 logos and spawning many a regional edition by contributed by martech enthusiasts.
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- The inaugural APAC Martech Landscape contains 660 vendors
- Social & Relationships is by far the largest subcategory accounting for 34% of vendors
- Just 10 of the 44 subcategories contain nearly half (49%) of the vendors
- 25.5% of the APAC landscape was HQed or born out of Australia.
- A whopping 41.7% of the vendors are represented by India
- Proportionate to local populations of 24.9m in Oz vs 1.3b in India its clear just how much of a punch the Australian market packs
- In fact Australia boasts nearly 7 vendors per million people, India .2 vendors per million people and Singapore a staggering 12.95 vendors per million people
- And with a population of just over 5m New Zealand can brag they have 6.2 vendors per million people
Categories & Subcategories
SEE ALSO: Round up of regional Martech Landscapes
This graphic is only an approximation. The main purpose is to start the discussion about the martech landscape across the Asia Pacific region.
- This graphic is only our approximation of the marketing technology space and we have no doubt missed a vendor or two - apologies in advance. It is intended only to stir discussion. You can add your details to this form to be added to our research spreadsheet for the next edition.
- We defined any marketing technology company founded or headquartered in the APAC as part of the APAC Marketing technology landscape.
- Key sources used in our research to build this graphic: Chiefmartec.com, MarTech Tribe, our open online form for vendors to submit their details, CabinetM, Google, Crunchbase and TrustRadius.
- We grant permission to reproduce copies of this graphic in full and “as is” in any slide presentation or website. A back link to this post would be greatly appreciated.