The State of Martech 2022/23


Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow.

The global market for Martech and Salestech is estimated to be worth $508.9bn.
Our 2nd annual State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one being finding the skills and talent needed to drive martech initiatives.

Our State of Martech report dives into the very latest marketing technology trends, including:

  • Martech budgets this year and next. 
  • Martech and salestech market size. 
  • The current state of martech maturity.
  • How marketers are focusing on innovation management.
  • The tools that CMOs are buying and replacing.
  • How vendors are adapting their growth strategies.

Request your copy today by completing the form on the right.

Stay up-to-date with the latest martech trends with our 3rd annual State of Martech & Marketing Operations 2023/24 report. Gain valuable insight from over 600 CMOs from some of the world's leading companies. Download the report here