LXA's State of Data-Driven Marketing & Advertising 2023 Report looks at some key issues and trends around data-driven marketing.
LXA's State of Data-Driven Marketing & Advertising 2023 Report looks at some key issues and trends around data-driven marketing.
Ultimately, a CDP can help drive a business’ ability to operate with a data informed and customer-centric marketing approach. The LXA CDP Best Practice Guide provides a background into the..
The world of data analytics is rapidly evolving; with it, new technologies and methodologies are emerging. Two technologies that are becoming increasingly popular are Reverse ETL and Customer Data..
What’s the difference betweenCustomer Data Management(CDM) vs. business intelligence platforms? Which platform provides the most actionable customer data insights?
From face-to-face disappearing, to the distinctions between B2B and B2C blurring, there's been some drastic changes. Luckily for you, we've got some nice B2B stats and numbers so you can get your..
Some key Data and Privacy marketing statistics and trends for 2022.
Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A.
Check out the session on demand
An overview of what makes the perfect data story cocktail. A focus on empathy.
Yes, the death of third-party cookies has been delayed. No, savvy brands shouldn't procrastinate and just wait to see what happens. It's time to act!
This field borrows heavily from the agile software development framework, which was popularized by the 2001 Manifesto for Agile Software Development. Agile software development emphasizes..
Providing excellent customer experience requires the effective use of customer data, yet consumers aren't always willing to trust companies with their personal info.
Data is essential for companies..
What constitutes a customer data platform (CDP) and what essential elements are required from a system to meet the demands of modern marketing?
We are in an era moving away from big data, to the era of big ops. So, how do we go from big data, with a scale and complexity of data collected, stored and analysed, to big ops, with the scale and..
Personalised cookies involve those giant Millie's ones with the name "DAVE" on it. Cookies without personalisation is a whole new kettle of fish.
A recent survey from McKinsey found that 90% of..
The advertising ecosystem has been upended and continues to shift, thanks in part to Google's plans to deprecate third-party cookies,
Press Release
New solution focuses on accelerating growth through first-party data-driven customer acquisition and retention strategies for Toyota and Lexus in the United States
Conway, Ark...
In a funding round led by SoftBank Corp, customer data platform (CDP) Treasure Data has secured $234m.
This makes it the largest-ever funding round for a CDP. The investment is led by SoftBank Corp..
Yuck! Is that your data you've left lying around? Ugh, it's all mouldy. And what's this? More data under the bed? Right, it's time to clean all this up.
Marketing data is used to give marketers a..
As you have likely heard (and may be stressing about), Apple really rocked the email world when they announced in June that they were planning to anonymize open activity for their email users.
SUPERNOVA: Centralised Data Platforms blow sh*t up at The Economist
Christine Bailey discusses the importance of using data to enhance our storytelling. Smart marketers blend data and insights to enhance creativity and storytelling.
20% of keywords never generated a conversion. This represents 22% of our spend in 2019 for paid search. This presentation looks at how to increase spend on advertising effectively.
A 3 people panel discusses the excitement of MarTech and the process of getting the best for a business
Fabio talks about the importance of having an agile approach to marketing.
Putting the customer at everything you do and the use of data for good.
How social media can support your marketing in a post GDPR world
Look at how a CDP can help us understand the customer experience and benefit your company.
This presentation looks at data privacy and how you can manage your data privacy.
A better understanding of AI technology and how they can be used.
Data is not only the language of computing and of business, increasingly it's the language of life, every day.
This report uncovers that there is a direct relationship between the areas invested in by businesses, and the customer experience offered to their customers. The businesses focusing on linking on and..
The independent CDP Institute explains CDPs vs. DMPs, how each works, and which is best for a variety of marketing use cases and applications.
Customer Data Platforms (CDPs) address the need for a single customer view across data and marketing channels. Many vendors have entered the CDP space very quickly.
This eBook will help forward-thinking marketers develop the business case for leveraging a platform that harmonizes all customer data, from whatever touchpoint into a single source of truth where..
Creating Personalised, Relevant Experience in the Digital Age. Find out what zero-party data is, why it matters, and how brands are collecting and using it with Cheetah Digital solutions, download..
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