Resources Hub

Every C-Level Job and What They Do

There are a silly amount of C-level executive jobs in the world of business (CEO, CMO, COO, etc) that it's hard to know who does what. Here's your definitive list!
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Evaluate Best Practices with a Framework for Customer Engagement Maturity

Enterprise customer engagement strategies are hard to execute on, and involve a significant amount of people, process, and technology to get right. Marketers and brands alike are looking for guidance..
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Enhancing your Go to Market Strategy through the Power of Partnerships and Ecosystems

Watch on-demand: Enhancing your Go to Market Strategy through the Power of Partnerships and Ecosystems
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Ending the big content gamble – how big data and AI are fuelling a revolution in content ROI

Watch on-demand: how AI and big data are creating new perspectives and solutions for marketing leaders.
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Email Marketing: Stats and Trends for 2023

Some key email marketing statistics and trends for 2022. 

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Email Marketing Strategy Requires a Rethink: Gartner

Email has long had an excellent reputation for delivering in terms of ROI, but in a new report, just 47% of marketers rate it as an effective channel. 

This is one of the findings from Gartner’s..

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Email Deliverability: A Journey to the Inbox

Email is the central strategy where customer engagement is built. Its the core thread, this presentation investigates the process of this. 

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DXP Buyer Guide

Digital experience is more than taking a physical interaction and replicating it online. It helps companies differentiate in a crowded market, creates new customer journeys, needs and expectations.

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Driving your martech maturity - How to achieve journey orchestration excellence

We are moving away from a one size fits all platform to catering for new and diverse platforms. 

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Driving your Martech Maturity - How to Achieve Journey Orchestration Excellence

The gap between customer expectation and delivery – or the experience gap – is far too common. Individual departments are often focused on their role, fixated on their own targets. But customers..
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Driving Agency Growth in 2024: The AI, Data, and Martech Industry Overview

Discover how martech and AI are driving agency growth in 2024. Explore key trends, challenges, and opportunities for marketers and agencies in the evolving landscape of data and technology.
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Down to the Crunch: Third-Party Cookie Alternatives for When the Cookie Crumbles

Google's announcement that it will phase out third-party cookies on Chrome by 2022 shook stuff up.
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