AntiCon Gradient BG LS

The State of Martech & Marketing Operations in the Middle East  

16 October | 15:00 GST / 14:00 AST


Join us at the ultimate online event to help you plan your marketing, martech & marketing ops strategy for the year ahead.

Each year as part of our AntiCon martech event series, we look at the lessons learned from the past year and predictions for the year ahead.  

This DialUp event features a keynote presentation on the state of martech and marketing operations in Asia Pacific. 

The session will unpack the latest trends and findings from a market research report by LXA, the global education provider in martech. 

Based on a survey of CMOs at medium to enterprise organisations within the Middle East, the report delves into the key trends, challenges and innovations in marketing technology and operations. 
We’ll be unpacking: 

  • Martech maturity benchmarks 
  • Martech budgets this year and next 
  • Martech effectiveness – challenges & opportunities 
  • The latest trends in building a modern marketing stack
  • Key insights on marketing operations talent
  • Emerging & disruptive technologies driving marketing transformation
  • How to build a roadmap for marketing success in 2024 


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