Corporate Learning

Drive your marketing transformation: Reskill, upskill & reinvent your marketing team

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Ensure entry and early-stage marketers have strong digital marketing literacy.
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Establish a core baseline of marketing competencies and common language.
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Refresh and maintain a solid level of knowledge in the timeless foundations of marketing.
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Create a centralised master learning library that effectively supports varying learning levels and roles.
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Upskill and reskill marketing and sales in digital skills.
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Establish and maintain a modern marketing team.
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Empower less technical/non-digital marketers to become more self-sufficient.
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Fill gaps and fulfill training needs in existing established marketing academies.
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Create and upskill a centre of excellence (COE).
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Create future-ready marketers well-equipped to embrace emerging marketing competencies.
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Develop and embed a culture of continuous learning.

Corporate Learning Solutions

We offer a comprehensive suite of learning experiences to drive your marketing transformation, providing both breadth and depth of the full spectrum of marketing competencies. Offered through our corporate learning membership subscription or custom corporate academies. 

Our training portfolio spans all areas of marketing transformation. Despite what the word transformation suggests, for us, it’s also about refreshing and reinforcing the timeless fundamentals of marketing. Not just the new.

We cover AI to Automation to personalisation, DX to data management, CX mapping to tech stacking, martech to salestech, and enablement to activation. Plus, the timeless fundamentals of marketing. And, the portfolio is growing monthly with new fresh content.  

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MEMBERSHIP

Unlock access to over 100+ learning experiences. Multi-format content delivered via short courses & workshops, resources bank of tools, calculators, frameworks & premium reports as well as certified deep dive courses

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ACADEMY PARTNER

Chat with us on how we can develop your marketing academy, assessing your marketing capabilities to delivering live workshops.

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LIVE WORKSHOPS

We can develop live workshops across a range of topics and learning experience types to match your training needs. Through our network of course instructors we can ensure we best match your use cases and industry requirements

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Who we train:
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How we cater to your training needs

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Learning Level

Content curation for varied degrees of experience. Mix between Foundations, Intermediate & Advanced.

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Capabilities & Competencies

A breadth of content across the full spectrum of marketing competencies to support all your global team’s needs
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Learning Experience

Build learning paths with multi-modal learning experience for maximised engagement.

Learning Levels

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Foundations

Establish a strong baseline to build upon with content designed to help marketers grow and strengthen in the areas of:

  • Timeless fundamentals knowledge 
  • Marketing mindset & power skills
  • Digital marketing literacy
  • Conversational in the language of marketing
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Intermediate

Deliver against industry and business standards to improve performance and efficiencies with content focused on:

  • Best-practice understanding
  • Adopting & embedding best-practice
  • Planning excellence
  • Agency & project management
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Advanced & Specialist

Develop specialist skill sets and a strategic mindset the propels business performance with content focused on:

  • Strategic excellence
  • Operational excellence
  • Technical marketing skills

Number_TwoCapabilities & Competencies

Digital Marketing Literacy

Create a baseline level of digital marketing knowledge and a common language for early-stage marketers. Enable quick and easy refresher access to digital marketing for experienced marketers

  • Digital marketing Fundamentals
  • Intro to Influencer & Social Media Marketing
  • SEO Core Concepts
  • Paid Media Foundations
  • Marketing Financial Literacy
  • eCommerce Fundamentals

Timeless Marketing Foundations

Ensure the core fundamentals of marketing are understood and form the frame within which new ways of marketing are established. Establish coherent, consistent and effective ways to brief and manage agencies.

  • Agency Briefing & Management
  • Branding Principles
  • Corporate Messaging
  • 4Ps - 7Ps of Marketing
  • STP Segmentation, Targeting, Positioning

Mindset & Power
Skills

Develop growth and challenger mindset culture. And embed smart effective ways of working.

  • Growth Mindset
  • Marketing Project Management
  • AI Marketing Prompt Engineering
  • Challenger Mindset
  • Ways of Working

CX &
Strategy

Ensure marketing efforts are wrapped around the customer and strategically aligned to the broader vision, goals and business outcomes.

  • Customer Centricity
  • CX Journey Mapping & Alignment
  • Strategic Analysis & Goal Setting
  • Brand Principles
  • Category Management
  • Budgeting & Forecasting

Data &
Analytics

Instill a data informed approach to decision making and activation.

  • Analytics & Insight
  • Data Driven & Data Informed
  • Data Marketing Stack
  • AI Enabled Marketing
  • Data Ethics & Compliance
  • Marketing Modelling in Excel

Omnichannel & Channel Effectiveness

Deliver consistent, contextualized and personalised communications across a mix of channels and CX touchpoints.

  • Omnichannel & Personalisation
  • Orchestration & Automation
  • Email, App, SMS & WhatsApp
  • Search, Social & Display
  • UI, UX & CRO
  • Customer Loyalty & Advocacy

Marketing
Operations

Drive marketing efficiency and empower and enable marketers to operate with speed and impact.

  • Project Management
  • Ways of Working
  • Campaign operations
  • Governance
  • Administration
  • Enablement

eCommerce & Martech Tools

Build a strategic, CX focused approach to ecommerce. Audit, select and implement the marketing tools that wrap around your CX and marketing channels to maximize performance

  • Martech, Ad Tech, Salestech Landscape
  • Digital Commerce
  • Digital Retail Media
  • Category Management
  • Stack Design
  • Selection & Implementation
  • Platform Enablement

AI &
Automation

Embrace AI of the possible in marketing. Uncover optimal automation, and AI-enabled ways to advance marketing efficiency and effectiveness.

  • AI-Enabled Marketing
  • Marketing Automation Activation
  • Workflow Automation
  • Predicative Analytics
  • GenAI Content Creation & Management

Number_TwoLearning Experiences

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Short Courses & Lessons

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Certified Courses & Workshops

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Tools, Frameworks & Templates

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Best practice Guides & Research Reports

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Platform Demonstrations

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Simulation-Based Exercises

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Hand-picked for you

Check out this selection of events and resources for the Marketing Capabilities community

EXPLORE
"I highly recommend the 4Ps of marketing technology course to any marketing ops professional interested in professional growth and advancement. It presents both a great opportunity to connect and network with leaders in the Martech space, and also to engage with the rich content and use cases provided in the program to address challenges many organizations deal with today, and I dare say will continue to in future."
Head of Marketing Operations

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"Over the past weeks, I've delved into the world of cutting-edge sales and marketing strategies, gaining valuable insights and expertise that will undoubtedly propel our business forward. The course at LXA Academy has equipped me with the latest tools, techniques, and industry best practices, empowering me to drive results and exceed expectations in our ever-changing market landscape."
 

Legal & General

 

"This course provided some fundamental information and frameworks specific to the MarTech space, which I will be using in our business to drive better Marketing."
Senior Marketing Automations & Operations Manager

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"The course was fantastic for providing structure to strategically thinking about the Martech teams’ function, responsibilities and key players within any organisation. The exercises serve as a really valuable framework to develop your own martech strategy and Carlos’ advice both in the recorded and live Q&A sessions which helped me a lot. I learnt an enormous amount, all of which will be really helpful in my career."

Senior Manager, Marketing Technology & Insight

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"I cannot recommend LXA enough for their Marketing Operations and Technology courses. Darrell Alfonso led our Global Marketing through The Essentials of Marketing Operations. The course was insightful, thought provoking and up to date with best practice. Best of all it was accredited"

 

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Why work with us?

1
Topic expertise - LXA is deeply focused on the marketing, growth, sales and tech space. Offering a comprehensive mix of events, lessons, courses and resources. LXA has delivered over 500 learning experiences to its community of 200k+.
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Strategic insights - LXA’s insights uniquely informed from quarterly interviews and surveys with over 2k enterprise CMOs, CGOs, CSOs and CROs.
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Practitioner design - LXA courses, lessons, content and events are crafted with industry leading practitioners with decades of experience. And the world’s leading thought leaders such as Scott Brinker speak at their events.
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Tech & data expertise - LXA is vendor agnostic but partners with the markets most recognised martech companies including Adobe, Tealium, Meta, Treasure Data and plenty more. It also works with the world’s leading data  professional service providers such as Acxiom.
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CS & Operational Excellence - The LXA team, ways of working and business infrastructure are set up to run as an extension of the client and manage operations and experience seamlessly.

Chat with our team on your training needs.

 

Enquire about Corporate Learning solutions