Corporate Learning.

Academies & Membership.

Drive Your Marketing Transformation: Reskill, Upskill & Reinvent Your Marketing Team

About us


We offer a comprehensive suite of learning experiences to drive your marketing transformation, providing both breadth and depth of the full spectrum of marketing competencies. Offered through our corporate learning membership subscription or custom corporate academies. 

Our training portfolio spans all areas of marketing transformation. Despite what the word transformation suggests, for us, it’s also about refreshing and reinforcing the timeless fundamentals of marketing. Not just the new.

We cover AI to Automation to personalisation, DX to data management, CX mapping to tech stacking, martech to salestech, and enablement to activation. Plus, the timeless fundamentals of marketing. And, the portfolio is growing monthly with new fresh content.  

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CORPORATE MEMBERSHIP

Access our membership made up of over 100+ learning experiences across:

  • Short courses & workshops
  • Resources bank of tools, calculators, frameworks & premium reports
  • Certified deep dive courses
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CORPORATE DIGITAL ACADEMY

Chat with us on how we can work with you to develop your marketing academy from assessing your organisations capabilities and existing learning materials to architecting your learning design and developing custom content. Deliver, measure & optimise – Work with us to deliver a range of learning experiences, source course instructors and more

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Want training options for smaller teams?

Chat with one of our team about preferential pricing for our individual open courses and membership options.

Who we train

Generalist

  • Marketing
  • Technology
  • Operations
  • Programme & Project
  • Sales
  • Business Development
  • Career Movers









Examples job titles: Marketing Manager, Operations Manager, BDMs, etc. 

Leaders

  • Marketing 
  • Data & Analytics
  • Digital
  • Transformation
  • Technology
  • Sales
  • Revenue
  • Growth








Example: job titles: Heads & Directors of Marketing, GMs, MDs, Heads & Directors of Digital, etc.

Specialist

  • Marketing Operations
  • Marketing Automation
  • Marketing Technology
  • Agency MDs / Consultants
  • CRM / CDP / Data
  • Digital marketing
  • SEO
  • ABM / Demand Generation
  • Sales Operations
  • Sales Enablement / Engagement
  • Sales Coach / Trainer
  • Revenue / Growth Operations
  • Transformation / Innovation
  • Strategists
  • Digital
Example job titles; CRM manager, marketing operations manager, sales operations manager, etc.

L&D Teams

 

Are you looking to build your company's digital capabilities?
Get in touch to find out about LXA corporate training options.

Learning Design

Corporate Memberships:

Breadth & Depth of Topics

Strategy
Leadership & Management
Communications
Activation
Sales & Commerce
Operations
AI & Data
Tools & Tech

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50+ Short Courses

(And the portfolio is growing monthly)


Short courses covers the spectrum of marketing competencies providing breath of knowledge and skills. 

  • Data driven marketing including CDPs
  • Martech & marketing operations
  • Account-based marketing
  • CX Mapping & Omnichannel design
  • Channel playbooks across email marketing, SEM/SEO, content marketing & outreach, etc. 
  • Sales enablement & sales operations 
  • Marketing modelling & budgeting
  • Growth marketing methodology
  • Ecommerce
  • Multi-variant testing
  • Conversion rate optimisation (CRO)
  • UI/UX
  • Campaign operations
  • Personalisation & real-time marketing
  • Marketing automation
  • Marketing analytics
  • Plus more

30+ Resources

(And the portfolio is growing monthly)


Access to a rich catalogue of resources including CX mapping, maturity assessment, budgeting calculator, vendor selection, etc.

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10+ Courses & Workshops

Available on-demand, cohorts and group digital academies

Workshop: Digital Asset Management

Learn how to maximise your Digital Asset Management investment with our comprehensive online workshop. Enhance brand consistency and streamline workflows. 
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[LIVE] Workshop: AI Enabled Marketing

Learn how to build and embed an AI-enabled approach to marketing excellence. Unpack the history of AI and its practical applications in marketing. Gain practical insights, tools, and resources for..
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Workshop: Customer Data Platforms

Improve your marketing strategies and customer experiences with our free workshop on customer data platforms. Learn how CDPs can enhance your organisation's data-driven approach and gain valuable..
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Certificate: Marketing Operations Essentials

This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.

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Certificate: Marketing Technology (MarTech) Essentials

This course covers the A-Z of auditing and developing your marketing technology strategy.

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Certificate: Sales Enablement & Sales Operations Essentials

This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.

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Certificate: Digital Transformation Essentials

This course takes you through every step you need to undertake, understand, design, and implement change for an ambitious future focussed company that can dominate for years to come

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Workshop: Marketing Operations Mechanics with No Code

This course will teach you how to accelerate marketing operations performance through no-code programming and the creative deployment of martech to build new tools and automate processes.

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Course Instructors

 

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Carlos Doughty

Darrell-Purple

Darrell Alfonso

Course Instructors

 

Rachael Smith

Rachael Smith

Richard Nolan

Richard Nolan

"I highly recommend the 4Ps of marketing technology course to any marketing ops professional interested in professional growth and advancement. It presents both a great opportunity to connect and network with leaders in the Martech space, and also to engage with the rich content and use cases provided in the program to address challenges many organizations deal with today, and I dare say will continue to in future."
Head of Marketing Operations

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"Over the past weeks, I've delved into the world of cutting-edge sales and marketing strategies, gaining valuable insights and expertise that will undoubtedly propel our business forward. The course at LXA Academy has equipped me with the latest tools, techniques, and industry best practices, empowering me to drive results and exceed expectations in our ever-changing market landscape."
 

Legal & General

 

"This course provided some fundamental information and frameworks specific to the MarTech space, which I will be using in our business to drive better Marketing."
Senior Marketing Automations & Operations Manager

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"The course was fantastic for providing structure to strategically thinking about the Martech teams’ function, responsibilities and key players within any organisation. The exercises serve as a really valuable framework to develop your own martech strategy and Carlos’ advice both in the recorded and live Q&A sessions which helped me a lot. I learnt an enormous amount, all of which will be really helpful in my career."

Senior Manager, Marketing Technology & Insight

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"I cannot recommend LXA enough for their Marketing Operations and Technology courses. Darrell Alfonso led our Global Marketing through The Essentials of Marketing Operations. The course was insightful, thought provoking and up to date with best practice. Best of all it was accredited"

 

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Why work with us?

1

Topic expertise - LXA is deeply focused on the marketing, growth, sales and tech space. Offering a comprehensive mix of events, lessons, courses and resources. LXA has delivered over 500 learning experiences to its community of 200k+.

2

Strategic insights - LXA’s insights uniquely informed from quarterly interviews and surveys with over 2k enterprise CMOs, CGOs, CSOs and CROs.

3

Practioner design - LXA courses, lessons, content and events are crafted with industry leading practitioners with decades of experience. And the world’s leading thought leaders such as Scott Brinker speak at their events.

4

Tech & data expertise - LXA is vendor agnostic but partners with the markets most recognised martech companies including Adobe, Tealium, Meta, Treasure Data and plenty more. It also works with the world’s leading data  professional service providers such as Acxiom.

5

CS & Operational Excellence - The LXA team, ways of working and business infrastructure are set up to run as an extension of the client and manage operations and experience seamlessly.

Chat with our team on your training needs.

 

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