AntiConLX Global 2021: Vodafone's 'Always on' Marketing

There's been an explosion of the digital, which has given consumers so many choices. They now have the flexibility to choose the channel of their, well, choice. They can research at home, or receive..

Story

Five Key Predictions From Forrester for 2022

Yes, it's almost 2022. It's been a couple of years where we've seen a pandemic accelerate existing trends, in terms of the adoption of tech and changes in customer behaviour.

In its 2022..

Story

How to Drive Successful Demos With Webinars

Running a successful, always-on demo program with webinars can help boost a brand, engage audiences and help organizations identify and qualify leads that are actually a suitable fit for your service.

Story

Martech News: Weekly Round-up 28/10/21

Read all the latest stories in this week's martech news!

News

B2B Marketing Maturity Study Finds Scope for Improvement

A new report from Integrate into marketing maturity finds plenty of scope for improvement, with just 23% of marketers placing themselves in the top category.

The Integrate State of Marketing..

Story

What is Madtech, and Why Should I Care?

MadTech is just a bunch of people in an abandoned warehouse, beads and whistles on, music pulsing, dancing round the latest iteration of the iPad. Someone's remixed Alexa. Steve Jobs is there. Wait,..

Story

Why CMOs Need to Close Campaign Gaps

CMOs are reliant on marketing operations and campaign teams to deliver solid campaign results.

Story

Beyond ABM: Why Weâre Building the Future with the Precision Demand Marketing Blueprint

There's no need to say it again. (But we will.) The COVID-19 pandemic changed the rules of B2B marketing forever. And while account-based marketing (ABM) has gained traction over the past five-plus..

Story

Smart Growth for Small & Medium Businesses With ABM

Being a marketer in 2021 ain't easy as they say. As we observe our own marketing team, navigating the ongoing pandemic while shifting from in-person events to virtual wine tastings has been nothing..

News

Why Clean Data is Essential for Your Marketing

Yuck! Is that your data you've left lying around? Ugh, it's all mouldy. And what's this? More data under the bed? Right, it's time to clean all this up.

Marketing data is used to give marketers a..

Story

4 Ways to Put Innovation Into Action

As consumer demands perpetually evolve, the marketer's job specification becomes ever more difficult - it's what makes it equal parts exciting and frustrating.

Story

How and Why to Create an ABM Content Strategy

ABM this. ABM that. Seems like all everyone does is talk about ABM. But it's for good reason. I mean ABM doesn't stand for awesome, brilliant marketing for nothing. Wait, what, it doesn't mean that?

Story

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Marketing Insights

Events

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Resources Hub

AntiConLX Global 2021: Vodafone's 'Always on' Marketing

Five Key Predictions From Forrester for 2022

How to Drive Successful Demos With Webinars

Martech News: Weekly Round-up 28/10/21

B2B Marketing Maturity Study Finds Scope for Improvement

What is Madtech, and Why Should I Care?

Why CMOs Need to Close Campaign Gaps

Beyond ABM: Why Weâre Building the Future with the Precision Demand Marketing Blueprint

Smart Growth for Small & Medium Businesses With ABM

Why Clean Data is Essential for Your Marketing

4 Ways to Put Innovation Into Action

How and Why to Create an ABM Content Strategy

LXA