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Learning Resources

Marketing Resources

In-Person Events

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Resources Hub

What are Creator Coins? Should I Care?

With Creator Coins, influencers will be able to craft their own type of cryptocurrency, with which they can build fan engagement. 

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CDP Best Practice Guide

This guide will help you understand the Customer Data Platform (CDP) space. A comprehensive guide to CDP uses and vendor selection. 

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MarTech News: Round-Up 25/08/22

Vidmob Raises $110 Million In Series D Investment Round, NICE Secures Microsoft Partner Designation, Transunion Partners With Canvas Worldwide and mroe in this week's martech news

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What is the Recession Playbook for Marketing Leaders?

Gartner uncovers 9 actions marketing leaders can take to win through recession 
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GameFi and Marketing: The Top 5 Play-to-Earn and NFT Games

2022 has been the year for GameFi fundraising, in fact, Metaverse and Gaming fundraising saw a huge increase from $874M in 2021, to $2.4B in 2022
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How Personalisation Combats Uncertainty in the Customer Journey

As uncertainty rises worldwide, brands can reassure consumers through personalisation

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Delivering B2B Marketing Success with Precision Demand

B2B buying behaviour has changed to be more self-service and digital. As a result, B2B buyers act much more like B2C buyers and have higher expectations of being heard, known, and understood.
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3 Simple Steps for Building an Engaged Online Community

 It's all about building an engaged, excited online community. Here are three steps you can take to do it. 
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The Value of Marketing Certifications

As a learning business, we get to meet all sorts of marketers who want to keep upgrading with us. 

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Marketing Leaders Book Club - The 22 Immutable Laws of Marketing

"Marketing is a battle of perceptions, not products," said Al Ries and Jack Trout in their seminal work The 22 Immutable Laws of Marketing.

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MarTech News: Round-Up 18/08/22

Conductrics Integrates Customer Surveying Capabilities, Reputation Adds New Social Experience Features, Invoca Announces New Integration With Five9 and more in this week's martech news
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TikTok's Algorithm in 2022: Here’s How it Works

TikTok is expected to reach a whopping 84.9M users by the end of 2022. On top of this, as of April 2022, almost half of TikTok users in the U.S were a young demographic, being between 18 to 34 years.  

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