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ANTICON TICKETS

Courses

Learning Resources

Marketing Resources

In-Person Events

More

Resources Hub

Neuromarketing, the Science of Purchasing Behaviour: How to Use It Effectively to Attract and Convert More Prospects Into Customers

How to understand consumer behaviour, Flavilla looks at the effects of different elements such as emotions and sensory marketing on purchasing behaviours. 

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AntiConLX DialUp: How to Drive Real Relationships, Reputation and Revenues

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Search tech - No Wrong Answers: Search, Lies and Experiences

John talks about the challenges presented by search, opportunities that have come around by change and ways ahead. 

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AntiConLX DialUp: Social Features, the Secret to Making Your App Memorable

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Social listening - How to Better Understand Your Customers And Their Sources of Influence

How to better understand your customers and then sources of influence. 

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ROX: Where CX and EX overlap

We all know what CX is here. Most of us know what EX is too. But do we know what ROX is? The chances are that knowing the term Return on Investment shortens to ROI, then you can work out that ROX..

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Top 5 lessons to delivering a successful Marketing Cloud Implementation

This presentation looks at the recipe of success. 1. Vision and Strategy, 2. Data, 3. Process, 4. People and 5. Technology.

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Supernova: Centralised Data Platforms blow sh*t up at The Economist

How social media can support your marketing in a post GDPR world

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The missing piece of your martech puzzle: a CDP

Look at how a CDP can help us understand the customer experience and benefit your company. 

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AntiConLX DialUp: The MOPs playbook - Crawl, Walk & Run Your Way To Success

We're all familiar with the 5 Pillars. Product, price, place, promotion and, most recently, people. Although we here at the LXA would also like to propose 'Party' be added to the list. Instead,..
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The Opportunity for Brands in AR Commerce

This video looks at the power of AR, why the camera matters, the 3C's of camera marketing and creating scalable AR from home.

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The power of ecosystem thinking for martech tech solutions and marketing tech agencies to drive product development, acquisition and customer success

A look into global technology channels and the millions of companies in the ecosystem.

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