ANTICON TICKETS

Courses

Learning Resources

Marketing Resources

In-Person Events

More

ANTICON TICKETS

Courses

Learning Resources

Marketing Resources

In-Person Events

More

Resources Hub

Automating Your ABM Strategy..the wrong way

Mine big data for high quality small business owners and surround them with an automated, immersive omnichannel experience to increase awareness, preference and conversion. 

WATCH NOW
Video

Building a Sales & Marketing Operations Dream Team for a $20Bn Company: The Story So Far

Nina Bennet talks about building a dream team, what they have learned along the way and what's next.

WATCH NOW
Video

CDPs - Marketing Platforms vs Pure Play - How do you decided which CDP is best for you?

CDP, customer data platform, data driven, SCV, omnichannel
WATCH NOW
Video

Content marketing - Storytelling And Data: Why Emotional Data Is The Answer To MarTech

This video looks at the link between storytelling and data. Why emotional data is the answer to technology, time and trust. 

WATCH NOW
Video

Content tech - The strategy and stack you need to reach a global audience

How to reach a global audience, using the MarTech Alliance's 4Ps

WATCH NOW
Video

Increase advertising spend efficiency through conversion rate prediction 

20% of keywords never generated a conversion. This represents 22% of our spend in 2019 for paid search. This presentation looks at how to increase spend on advertising effectively. 

WATCH NOW
Video

Geeking out on developing a customer centric product

This presentation looks at geeking out on developing a customer-centric product. Talking about how to address the customer needs and understand the customer problems to create the right experience. 

WATCH NOW
Video

Customer Data Platforms in Action

A 3 people panel discusses the excitement of MarTech and the process of getting the best for a business 

WATCH NOW
Video

Data & analytics - Test, Learn, Build, Repeat. Marketers Building for the Future

Fabio talks about the importance of having an agile approach to marketing.

WATCH NOW
Video

Data as a Force For Good: A Chat About the Ethical Use of Data in Tech

Putting the customer at everything you do and the use of data for good.

WATCH NOW
Video

Email Deliverability: A Journey to the Inbox

Email is the central strategy where customer engagement is built. Its the core thread, this presentation investigates the process of this. 

WATCH NOW
Video

Half the money I spend on AI is wasted

Understanding why money spent on advertising is wasted, a look into return on investment and AI. 

WATCH NOW
Video