Mind the Gap What's the Real Problem with Sales and Marketing?

There's a common cause of contempt when it comes to business performance. Marketing departments blame sales for failing to convert leads while sales teams are just as quick to blame the quality of..

Story

Everything You Think You Know About Leads Is Wrong

In 2021, more organizations are shifting towards an ABM program, and we're seeing marketing and sales departments work closer together.

Story

How a B2B Marketing Agency in the EU Uses Video to Land More Client Business

As the Head of Digital Experience at BBC, it's my job to find fresh ways to use technology to build our business and delight our clients. About a year ago, I began experimenting with personal video..

Story

What Is a Cause Marketing Campaign? Three Successful Examples and One Failure

My local bagel shop is teaming up with the pigeons who live in the rafters to provide breadcrumbs to hungry birds. Well, then, I can't deny them my custom now, can I? Could you add an apple turnover..

Story

Martech News: Weekly Round-up 25/11/21

Read all the latest stories in this week's martech news!

News

How Brands Are Using the Metaverse to Reinvent the Holiday Season

The holiday season is well and truly upon us.

But who even wants one of those traditional holiday seasons, with mince pies, pumpkin pie, and pecan pie? All to the soundtrack of real-life, human..

Story

How Will 5G Technology Change Marketing?

Wow! 5G is truly amazing. Not only is it changing marketing, but it's also signalling to the BillGatesChip2000 stuck in our brains, and also causing global warming.

Wait, only the marketing thing is..

Story

A CMO's guide to CDPs: The four elements of a CDP

What constitutes a customer data platform (CDP) and what essential elements are required from a system to meet the demands of modern marketing?

Story

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Learning Resources

Marketing Resources

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Resources Hub

Mind the Gap What's the Real Problem with Sales and Marketing?

Everything You Think You Know About Leads Is Wrong

How a B2B Marketing Agency in the EU Uses Video to Land More Client Business

What Is a Cause Marketing Campaign? Three Successful Examples and One Failure

Martech News: Weekly Round-up 25/11/21

How Brands Are Using the Metaverse to Reinvent the Holiday Season

How Will 5G Technology Change Marketing?

Torchy's Tacos: The Customer Engagement Suite Difference

Who Manages Martech? IT or Marketing?

Clean and Clear: Why Email Hygiene is Still Essential

Influencer vs Affiliate Marketing: Who Wins?

A CMO's guide to CDPs: The four elements of a CDP

LXA