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Resources Hub

State of Sales Enablement, Operations and Technology 2023/24

The State of Sales Enablement, Operations & Technology examines how organisations are adopting sales enablement strategies to deal with a more digital, and more complex, sales process. While..
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Stop Procrastinating and Start Planning Your Post-Cookie Marketing Strategy

Yes, the death of third-party cookies has been delayed. No, savvy brands shouldn't procrastinate and just wait to see what happens. It's time to act!

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Success Journey: How Condé Nast Uses a Customer Data Platform to Create Business Value

Watch on-demand: a deep dive into the world of business value creation with the current MarTech focused on CDP. 
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Super Bowl Marketing: Stats and Trends for 2022

Who are the winners and losers in the Super Bowl advertising space? Here's some statistics and trends to help you figure it out.
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Super Bowl Marketing: Stats and Trends for 2023

Who are the winners and losers in the Super Bowl advertising space? Here's some statistics and trends to help you figure it out.

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Supercharge Your Marketing Strategy: Top Tips to Acquire Customers

One of the most important journeys for digital brands is how new prospects and customers are introduced to your products or services. Read all about how to start supercharging your acquisition..
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Supercharge Your Marketing Strategy: Top Tips to Grow Your Customer Base

Regardless of what industry you are in, it's a well-established rule that around 80% of a company's revenue comes from 20% of its customers.

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Supercharge Your Marketing Strategy: Top Tips To Retain Customers

While customer acquisition and marketing initiatives to generate new customers is important, customer retention of existing high-value customers is key. If you are focusing most of your marketing..

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Supernova: Centralised Data Platforms blow sh*t up at The Economist

How social media can support your marketing in a post GDPR world

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Superpowers for Supermarketeers: How to power-up your content machine in 4 steps

Watch on-demand: top tips and best practices to optimise tools and workflows for productivity and ROI,
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Suppress your Audience, Liberate your ROI

How audience suppression can improve the efficiency of your ad campaigns , increase effectiveness and improve brand reputation.
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Suspension of Disbelief in Marketing

There is always a (healthy) suspicion that we don't always, maybe, say everything in marketing. Often the best way to make a point is not to take a real situation but take the point you are making..
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