This DialUp event delves into the ever-evolving world of marketing technology, with a key focus on the state of martech & marketing operations in the USA and the trends shaping the future of the industry.
We start by unpacking the latest trends and findings from a market research report by LXA, the global education provider in martech. Based on a survey of CMOs at medium to enterprise organisations within the USA, the report delves into the key insights, challenges and innovations in marketing technology and operations today.
We then turn to the exciting world of marketing data transformation and the revolutionary power of a modern data stack. Based on new research from CDOs, CMOs, CTOs, and CIOs, Neill Brookman of MetaRouter walks us through the transformational journey from traditional data management to the future of customer data infrastructure (CDI).
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