Resources Hub

Marketing Technology Landscape Supergraphic 2020

The 2020 edition of Scott Brinker's Martech Landscape is upon us. Every marketers favourite infographics showcasing thousands of martech tools.
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MarTech Alliance Quarantunes Playlist

To get us through lockdown we decided to create our own quarantunes playlist.
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Who is Paco the Pug?

You've seen him in on our website, on socials and on our emails but we think it's time for you to meet Paco the Pug
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How Webinars Have Shifted our Perception of Value

Will we accept webinars now as priced events? Will we accept them but at a different price point? What will be the lasting impact?
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4 Common Myths Debunked about MarTech Roles

There seems to be a common misconception about the skills and capabilities of martech pros. So I came up with a few mythbusters of my own...
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In Praise of the Marketing Technology Landscape Supergraphic!

Prehistoric continents, modern art or fiendish jigsaw? The latest Marketing Technology Landscape from the godfather of martech Scott Brinker (aka @chiefmartec) has drawn various comparisons regarding..
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IKEA Uses Data Intelligence to Prepare for Multi-channel Growth

Click to find out how Adverity helped IKEA create an easier and more streamlined way to collect and store data.
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8 Key Metrics for Your Performance Marketing Reports

Click to find out the 8 most important metrics you need to monitor around the clock to remain successful.
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Automated Data Integrations Case Study

Click to find out how Adverity improved MediaCom's efficiency in client reporting & analytics by a whopping 75%.
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Challenging Your Understanding of 'The Right Time'

A digital marketing campaigns effectiveness is based on 4 key factors, who you contact, what you send them, how you engage them & when it’s received. Mastering these 4 pillars will give you greater..
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A Day in the Life - John Watton

Meet John Watton, VP EMEA Marketing for Yext, the Search Experience Cloud company. We caught up with John to learn more about his typical working day.
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AntiConLX DialUp - Andrea Fryrear

It's time to get to know the AntiConLX DialUp speakers. Starting with Andrea Fryrear, Top 50 B2B marketing influencers / Agile marketing leader / Cofounder.
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