3 Ways to Support and Delight Your Customers

According to a study conducted by Loyalty One, 94% of customers who received a surprise gift or special recognition felt more positive about the sending company and 34% of customers gave the brand..

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How Deeply is Customer Experience Measurement Affected by AdBlockers?

Ad blockers are widespread these days and are used by many users. Today, 42.7% of internet users worldwide report using an ad blocker.

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Three Top Examples of Unsubscribe Emails (and Why They Work!)

You've finally crafted the perfect email. It's pure art - how have you managed to match that Schitt's Creek gif so perfectly to the bullet points?! But wait, what's that? Someone's unsubscribed?..

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The History of Hubspot

After meeting at MIT in 2004, Brain Halligan and Dharmesh Shah realised people were completely changing how they shopped. No longer did the whole pop-up, invasive, attention-grabbing techniques work...

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2022 The Year Martech Companies Will Be Buying Media Firms

Will 2022 be the year of blurring lines? Will we be asking "what is a media company", "what is a tech company?", or even "what's the difference between the two?". But most importantly, we'll be..

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The Biggest Martech Deals of 2021

As we enter 2021 we take a look back at the biggest marketing technology deals we witnessed in 2020

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Creating Multi-Channel Campaigns 101

So, youâve put energy into your creative campaign theme, but thatâs only part of the journey. It will fall flat and not reach your highest potential targeted reach if youâre not strategically..

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How Martech Will Affect Your Future People and Strategic Needs

Whether you are a brand, an agency or a tech vendor,Â youâll already know thatÂ martechÂ spend is on the increase.Â The rapid behavioural change in consumerism over the past few years has..

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Martech News: Weekly Round-up 16/12/21

Twitter Buys Messaging Platform Quill .Microsoft And Adobeâs Partner On Productivity. Graphcms Joins Independent Tech Group Mach Alliance. Samsung Ads Rolls Out Data Partnership With Major..

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Marketing Ops Perspective: Three Steps to Improving Your Content SyndicationâŻEffortsâŻin a Precision Demand Marketing World

Content syndication is a tried-and-true channel for B2B marketers. Here are three ways to improve your content syndication efforts to align with a Precision Demand Marketing approach.

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MarTech Alliance's Top 10 Interviews from 2021

It's been a massive year for us, and the martech industry in general. We've had our finger on the pulse with all the best names and events, and have been lucky enough to talk to some real big..

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MarTech Alliance's Top 15 Posts From 2021

What a year it's been. We're talking about the waves and waves of edutaining articles we've been putting out of course. So, let's jump into our best-est, biggest, and brightest articles of this..

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3 Ways to Support and Delight Your Customers

How Deeply is Customer Experience Measurement Affected by AdBlockers?

Three Top Examples of Unsubscribe Emails (and Why They Work!)

The History of Hubspot

2022 The Year Martech Companies Will Be Buying Media Firms

The Biggest Martech Deals of 2021

Creating Multi-Channel Campaigns 101

How Martech Will Affect Your Future People and Strategic Needs

Martech News: Weekly Round-up 16/12/21

Marketing Ops Perspective: Three Steps to Improving Your Content SyndicationâŻEffortsâŻin a Precision Demand Marketing World

MarTech Alliance's Top 10 Interviews from 2021

MarTech Alliance's Top 15 Posts From 2021

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