Agencies Doubling Down On Martech as Demand Grows

The growth of marketing technology (the global market is worth $344.8bn), presents challenges and opportunities for agencies, and we're seeing more of them move into this space, or increasing current..

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AntiConLX Global 2021: Meaning, Metrics, and Mojo

Here he is. D.K himself. Giving us a rundown of the three big things that matter: Meaning, metrics, and mojo. Try to ignore the fact that they sound like three members of a 70s punk band.

Doug..

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How to Combine Email Personalisation and ABM

Hey you. How're you doing? I've bought you those chocolates you like. Yep, the ones with the orange cream in. Well, each to their own, right? Look what I've got - yep, it's a replica of the teddy..

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Revenue Attribution â itâs All in The Way That You Sell it

It's just a matter of time before marketing operations and automation professionals get asked by the CMO to create better revenue attribution models and reporting, and start trying to push the..

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Retro Tech: Are Plain Text Emails the Future (As Well As the Past)?

Plain text emails are still incredibly valuable in 2021. Although they might not be as immediately striking as HTML-based emails, they can play a really important part in a company's email marketing..

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3 of the Best Influencer Campaigns Ever - and Why They Worked

A report from Mediakix suggested that the influencer marketing industry global ad spend was projected to reach $5-$10 billion market in 2020.

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Acxiom Builds Innovative Marketing Platform for Toyotaâs Move Away From Cookies

Press Release

New solution focuses on accelerating growth through first-party data-driven customer acquisition and retention strategies for Toyota and Lexus in the United States

Conway, Ark...

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B2B Marketingâs New Opportunity: A Precision Demand Approach

The last 18 months have been challenging for everyone, particularly for the 79% of B2B marketers who described the past year as the most challenging time in the history of their careers. With..

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Customer Data Platform Treasure Data Raises $234 Million

In a funding round led by SoftBank Corp, customer data platform (CDP) Treasure Data has secured $234m.

This makes it the largest-ever funding round for a CDP. The investment is led by SoftBank Corp..

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Agencies Doubling Down On Martech as Demand Grows

AntiConLX Global 2021: Meaning, Metrics, and Mojo

How to Combine Email Personalisation and ABM

Revenue Attribution â itâs All in The Way That You Sell it

Retro Tech: Are Plain Text Emails the Future (As Well As the Past)?

3 of the Best Influencer Campaigns Ever - and Why They Worked

Acxiom Builds Innovative Marketing Platform for Toyotaâs Move Away From Cookies

B2B Marketingâs New Opportunity: A Precision Demand Approach

Customer Data Platform Treasure Data Raises $234 Million

Tom Goodwin: Digital Transformation Decoded AntiConLX Global 2021

Martech News: Weekly Round-up 04/11/21

The Event Plannerâs Plan for Hybrid Event Data

LXA