When interrogating a best practise or shiny thing, S&S note that sometimes things ARE as good as they look. But this means that it might be good in another situation, and not yours directly. First..

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Chatbots vs Conversational AI vs Virtual Assistants: What's the Difference?

Oh thank goodness, the robots are fighting among themselves. I was so worried they'd turn on us instead. Wait, what, they've teamed up in an unstoppable alliance? NOOOOooo!

Recently, AI and ML..

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What is a Chief Growth Officer?

A chief growth officer CGO is responsible for managing a company's growth, whether measured in terms of revenue or metrics like employee engagement. A CGO's role is to to collaborate, measure, and..

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Q&A: Kunal Jogia

Meet Kunal! UK Lead and Senior Enterprise Account Executive for Relay42, Kunal is a customer journey powerhouse.

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Why and When B2B Chatbots Fail (and 3 Examples When They Work!)

Chatting, the most human thing to do. Have a natter with your nan. Have a discussion with your dad. Have an argument with your aunt. Have a parley with your...postman. You get the idea. So why have..

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Three Successful Examples of ABM Campaigns

Account-Based Marketing is one of the highest-yielding forms of B2B marketing. It's not easy, but when it works, it works like nothing else before it ever could, really.

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Driving your martech maturity - How to achieve journey orchestration excellence

Marketing Campaigning - 8 Steps to Creating a Powerful Marketing Campaigns

AntiConLX DialUp: Martech Won't solve Your $hit CX Journey Design

SHUT UP and Listen to your Smart Speaker

The new B2B buyer journey Wrapping your marketing strategy around new digitised buyer behaviours.

Twitter's Role in Your Marketing Technology Strategy

AntiConLX DialUp: Dear marketers and technologists, we need to talk about the shiny new tech you've got your eye on

Chatbots vs Conversational AI vs Virtual Assistants: What's the Difference?

What is a Chief Growth Officer?

Q&A: Kunal Jogia

Why and When B2B Chatbots Fail (and 3 Examples When They Work!)

Three Successful Examples of ABM Campaigns

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