ANTICON TICKETS

Courses

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ANTICON TICKETS

Courses

Learning Resources

Marketing Resources

In-Person Events

More

Resources Hub

The future of digital working - perspectives from a tribe of GenZ marketing consultants

Watch this session from Jay Richards, founder of Imagen Insights, a qualitative and quantitative insight sourcing company from the global Gen Z community.
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Creativity & ML - Where Machine Learning Meets Human Creativity

AI is set to be the most disruptive force in marketing for the next 10-20 years. It will be part of the whole marketing ecosystem in the near future. It will impact every part of the business. 

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A Methodology for Exceptional Marketing

A look into modern marketing and the effect of data on marketing. Creative teams are having to use data to reach the right audience. They need to provide maximum integration for happy collaboration..

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Automating Your ABM Strategy..the wrong way

Mine big data for high quality small business owners and surround them with an automated, immersive omnichannel experience to increase awareness, preference and conversion. 

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Building a Sales & Marketing Operations Dream Team for a $20Bn Company: The Story So Far

Nina Bennet talks about building a dream team, what they have learned along the way and what's next.

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CDPs - Marketing Platforms vs Pure Play - How do you decided which CDP is best for you?

CDP, customer data platform, data driven, SCV, omnichannel
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Content marketing - Storytelling And Data: Why Emotional Data Is The Answer To MarTech

This video looks at the link between storytelling and data. Why emotional data is the answer to technology, time and trust. 

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Content tech - The strategy and stack you need to reach a global audience

How to reach a global audience, using the MarTech Alliance's 4Ps

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Increase advertising spend efficiency through conversion rate prediction 

20% of keywords never generated a conversion. This represents 22% of our spend in 2019 for paid search. This presentation looks at how to increase spend on advertising effectively. 

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Geeking out on developing a customer centric product

This presentation looks at geeking out on developing a customer-centric product. Talking about how to address the customer needs and understand the customer problems to create the right experience. 

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Customer Data Platforms in Action

A 3 people panel discusses the excitement of MarTech and the process of getting the best for a business 

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Data & analytics - Test, Learn, Build, Repeat. Marketers Building for the Future

Fabio talks about the importance of having an agile approach to marketing.

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