4 Truths and No Lies about Digital Media Measurement

Measuring results comparing test and control groups provides the clear proof of media campaignsâ impact on the bottom line.

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Martech News: Weekly Round-up 30/09/21

Mirakl Bags âŹ473.39M. Optimove Obtains $75M. Smartosc And Antsomi Partner. Accenture Buys BIIT Consulting And Experity. Sendinblue Acquires Three E-Commerce Marketing Companies For âŹ40M.Â Semrush..

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Q&A: Doug Kessler

Meet Bond, Tim Bond. He might not have a license to kill, but he does have a license to deliver tactical insight projects across a range of sectors. Which I think is just as good.Â

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Can AI Level up Your DAM?

AI and Machine Learning might sound like a Electro-funk duo, but in fact it represents a new, competitive advantage for marketers. In fact 43% of organisations currently use or plan to build/buy AI..

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Webinar: how DAM can power engaging digital experience that build strong brands

Over here at The MarTech Alliance, we were lucky enough to be joined by the lovely Bynder, who hosted a webinar on The new content & creative engine for a digital first world - how DAM can power..

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Four of the Best Growth Hacking Case Studies

Growth hacking is, basically, a term used for any strategy focused on growth, especially in regards to early-stage start-ups. This is usually who needs to see a large amount of growth, in a small..

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Q&A: Tim Bond

Meet Bond, Tim Bond. He might not have a license to kill, but he does have a license to deliver tactical insight projects across a range of sectors.

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Retro Tech: Are Silent Videos Making A Comeback?

Between 83%-92% of that content is watched without the viewer turning the audio on.Â Plus, video posts have 135% higher organic reach than regular photo posts, so you need to make the absolute most..

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The Top Reasons Why Martech Isn't Impacting Business Performance: Part 2 - Measurement and Marketing Attribution

Reflecting that the top uses of MarTech currently are campaign management/reporting and basic e-marketing, itâs not surprising that measurement focuses almost exclusively on marketing impact.

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Martech M&A Activity Continues to Grow in Q3 2021

A look at M&A activity in Q3 2021, using Luma data. Martech activity grew by 114% year on year.

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5 Top Examples of B2B Cold Emails

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Email Marketing Strategy Requires a Rethink: Gartner

Email has long had an excellent reputation for delivering in terms of ROI, but in a new report, just 47% of marketers rate it as an effective channel.

This is one of the findings from Gartnerâs..

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4 Truths and No Lies about Digital Media Measurement

Martech News: Weekly Round-up 30/09/21

Q&A: Doug Kessler

Can AI Level up Your DAM?

Webinar: how DAM can power engaging digital experience that build strong brands

Four of the Best Growth Hacking Case Studies

Q&A: Tim Bond

Retro Tech: Are Silent Videos Making A Comeback?

The Top Reasons Why Martech Isn't Impacting Business Performance: Part 2 - Measurement and Marketing Attribution

Martech M&A Activity Continues to Grow in Q3 2021

5 Top Examples of B2B Cold Emails

Email Marketing Strategy Requires a Rethink: Gartner

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