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In-Person Events

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How to Evaluate if You Need a CDP

Do you know your customers, or are you missing out on potential revenue? Evaluate if you need a customer data platform (CDP) with these questions.
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How to Write a Webinar Agenda

A webinar agenda is more than just an outline. Learn how to write an agenda that'll plot a course for webinar success with this blog post.
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Parting the Sea of Sameness in B2B Marketing Requires Creative Bravery

Bynder’s Creative Director, Ljubica Jovanova, discusses how to part the sea of digital sameness and shares five tips to boost creative efficiency in B2B marketing.
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Personalisation: Stats and Trends for 2021

Key stats and trends on the use of personalisation in marketing, including customer expectations, ROI and much more.
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Panel-Based Versus People-Based Marketing: Finding The Right Strategy For A Successful Customer Experience

A question at many companies concerns the expectations for results delivered by two marketing strategies and how much focus to place on each of them once the pandemic has ended.
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Three Tips for Top Tier Content Marketing for Start-ups

Compared to traditional marketing, content marketing can cost up to 62% less. But The Content Marketing Institute reports that over 63% of businesses don't have a formal or documented content..
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Gartner Releases 2021 Hype Cycle for Digital Marketing

Gartner have released their Hype Cycle for Digital Marketing, 2021 edition and here we will break down the key takeaways
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Canva Raises $200m Based on $40bn Valuation

Thanks to a new funding round led by T. Rowe Price, online design platform Canva is now valued at $40bn. The company raised $200m in the round, as the company continues its rapid growth. 
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Sendoso Bags $100 Million Funding in Series C Investment Rounds

Corporate gifting platform Sendoso has managed to raise $100 million in it's series C rounds as SoftBank, via its Vision Fund 2, became new investors!
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Why Is Accounting Giant Intuit Buying Mailchimp?

This week, Intuit announced the acquisition of email marketing platform Mailchimp for £12bn. What's it all about? 
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Help! Should I Buy or Build my Customer Data Platform?

73% of companies report that a CDP is critical to their customer experience effort. Plus, 47% of respondents reported that they will increase their CDP budget by more than 25% in the next five years...
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Martech News: Weekly Round-up 16/09/21

Acquia Has Announced Its Acquisition Of Widen. Sendoso Secures $100 M. Microsoft Buys Takelessons. Mparticle Connects With Yahoo. Inmoment Acquires Lexalytics. Packable Announces Merger With..
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