Three Ways to Map Marketing Automation to your Business Scenarios

One of the most common mistakes with Marketing Automation implementations is to put technology decisions at the forefront of driving change, without understanding what the outcomes need to be.

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Five Emails to Get People Turning Up to Your Events

78% of event creators say email marketing is their most effective marketing tactic. And for those who track it, 45% of event ticket sales can be attributed to email.Â So, how do you do it well? Let's..

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What, Why, How of Digital Out of Home Advertising

This year, digital out-of-home advertising is forecasted to capture 40% of OOH ad spending, making out of home (OOH) the only traditional advertising category that's still growing strong.Â

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WTF Is the Metaverse, and What Does It Mean for Marketers?

Basically, the idea behind the metaverse is to create a space similar to the internet, but more tangible, in so the fact that users can interact with the world via digital avatars. Plus, unlike the..

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How to Impove Your Visual Marketing

How do you boost your visual marketing return on investment (ROI) on your website? You need to make sure you use images and use them well!

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How To Use Video in Your Email Marketing

Email marketing leads to way more action being taken by readers. Research has shown that video-based email marketing can significantly increase conversions - that means click-through rates increasing..

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Customer Experience: Stats and Trends for 2021

The best way to understand and exploit Customer Experience is to know the relevant stats and trends, so you can improve your own!

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Martech News: Weekly Round-up 18/08/21

Verint acquires Conversocial, Adverity secures $120M, Seismic acquires Lessonly, Foleon announces $10 million Series C funding, Salesforce announce plans to integrate Slack, T-Mobile confirm data..

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Zero, First, Second, and Third Party Data: What's the Difference?

Where should you focus your data-related intentions? What data, when collected, has a good balance of quality, reach, and customer trust?Â

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What Does the Email Newsletter of 2021 Look Like?

Your business's email newsletter have help, or hinder,Â the delivery of company information. It's a way for you to communicate with your audience in a way which is informative and entertaining,..

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Every C-Level Job and What They Do

There are a silly amount of C-level executive jobs in the world of business (CEO, CMO, COO, etc) that it's hard to know who does what. Here's your definitive list!

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What is MarTech?

What exactly is martech and why is it so important? Marketing technology, or âmartechâ as it is so often referred, is one of those buzzwords that you hear popping up outside of the digital sphere..

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Three Ways to Map Marketing Automation to your Business Scenarios

Five Emails to Get People Turning Up to Your Events

What, Why, How of Digital Out of Home Advertising

WTF Is the Metaverse, and What Does It Mean for Marketers?

How to Impove Your Visual Marketing

How To Use Video in Your Email Marketing

Customer Experience: Stats and Trends for 2021

Martech News: Weekly Round-up 18/08/21

Zero, First, Second, and Third Party Data: What's the Difference?

What Does the Email Newsletter of 2021 Look Like?

Every C-Level Job and What They Do

What is MarTech?

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