IoT and Marketing: How IoT is Going to Change Marketing

IoT-Technologies (Internet of the Things) are reaching nowadays more business units and not only as a means to drive machines and production optimisation.

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You've Heard of Shadow IT, but Have you Heard of Shadow Creative?

Discover the meaning of shadow creative and learn how creative automation can protect companies from the dangers posed by this practice.

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Martech News: Weekly Round-up 16/06/21

Gong Raises $250M. Etsy Acquires Site Depop. Cognigy Raises $44M. Outreach Closes $200 Million. Spiff Raises $46M. Tracer Raises $9.9 Million. iContact Acquires Moz.

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Online B2B Buyer Behavior is Changing

The changes in today's landscape mean big changes to online B2B buyer behavior. Transitioning to buyer-centric precision demand improves the digital journey.

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Why You Can't Afford to Ignore Digital Marketing Attribution - BluprintX

You can't afford to ignore digital marketing attribution, it needs to be used to drive growth and success in 2021 and beyond

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WTF are Rich Snippets?

Rich snippets can give your pages the edge in search results. We look at what snippets are, and how you can use them to promote your content more effectively.

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Q&A: Joana de Quintanilha

Meet Joana De Quintanilha! VIP and VP/Principle Analyst at Forrester, Joana's areas of expertise span digital customer experience, customer experience index research, Agile methods, and more!

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Q&A: Thanassis Thomopoulos

We speak to Thanassis Thomopoulos, Head of Global Marketing & Commercial Analytics for Ebay Classifieds Group, ahead of his talk at the upcoming AntiConLX DialUp conference.

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7 Mistakes to Avoid When Implementing Lead Generation

A look at some of the key mistakes which may be holding back your lead generation efforts.

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Why Books Should Become Part of your Content Marketing Strategy

How books can boost your content marketing strategy, helping to build your brand and audience.

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2021: The Year to Use Video in Your Digital Selling

Video messaging can increase email open rates, but few marketers are using them. We look at how video can be used to increase sales.

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Acxiom And Mullenlowe Profero Launch Fuse An End-To-End Owned Channel Personalisation Solution

Acxiom and MullenLowe Profero have partnered to launch âFuseâ, a Customer Data Platform led, owned-channel personalisation solution for marketing. Brands will be able to provide more valuable..

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Open Courses

More

Edtech – supported with managed services

Learning Delivery Formats

Learning Insights

Marketing Insights

Events

More

Resources Hub

IoT and Marketing: How IoT is Going to Change Marketing

You've Heard of Shadow IT, but Have you Heard of Shadow Creative?

Martech News: Weekly Round-up 16/06/21

Online B2B Buyer Behavior is Changing

Why You Can't Afford to Ignore Digital Marketing Attribution - BluprintX

WTF are Rich Snippets?

Q&A: Joana de Quintanilha

Q&A: Thanassis Thomopoulos

7 Mistakes to Avoid When Implementing Lead Generation

Why Books Should Become Part of your Content Marketing Strategy

2021: The Year to Use Video in Your Digital Selling

Acxiom And Mullenlowe Profero Launch Fuse An End-To-End Owned Channel Personalisation Solution

LXA