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Courses

Learning Resources

Marketing Resources

In-Person Events

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Martech News: Weekly Round-up 19/05/21

Monday.com files for an IPO, SightCall Raises $42M, CallRail Announces Acquisition of PhoneWagon, Digital Marketing Agency ADA secures $60 million, Microsoft Debuts New Webinar Capabilities in Teams,..
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Coming This Summer: Zoom Events

Zoom Events, announced yesterday, is an all-in-one platform that aims to help users build engaging and interesting virtual experiences. You'll be able to build your own branded event hub, manage..
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How Dutch hair cosmetics brand Keune styles exceptional client experiences with DAM

See how Dutch hair care specialists Keune leverage Bynder to maintain brand consistency across global markets.
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ON24 Webinar Benchmarks Report - EMEA

Since the founding of the World Wide Web, the amount of time people spend engaging on digital channels has grown at a breathtaking rate. And ON24 has been present for almost the entire journey since..
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Martech News: Weekly Round-up 26/05/21

Klaviyo Raises $320 million. Zoom Announces Events Platform. Snap Acquires WaveOptics. Pitch Raises $85M. Privacy.com Raises $43M. Twilio Buys Zipwhip. Piano Raises $88M
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Abbvie Transforms In-person Events Digitally To Drive Ongoing Engagement

Read our case study to see how Abbvie Transforms In-person Events Digitally To Drive Ongoing Engagement
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Core Concepts of Predictive Marketing: What is Customer Lifetime Value?

Digital advertisers have long relied on third-party cookie data to track web activity. However, these methods are becoming obsolete as the demand for greater data privacy forces marketers to adapt..
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Meet the odd couple: Creative + Operations

Creative operations brings structure, process and metrics to the creative process to optimize timeliness, capacity and costs. It involves looking at the creative process like a supply chain and..
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The Yin to the Yang: Marketing Operations and Demand Generation Teams

See how demand gen and marketing operations teams are like yin and yang. Learn how harmony with the two drives results in integrated B2B marketing strategies.
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Announcing ON24 Breakouts

From a webinar to breakout rooms and back — deliver a seamless experience and capture rich audience data with ON24 Breakouts.
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How DAM Can Turbo-Charge Your Website and Create Powerful Digital Experiences

Want to speed up your website and reduce bounce rate? Find out how image optimization and automation can create powerful digital experiences for your customers.
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Who is Carlos Doughty?

This is a page about Carlos Doughty founder of the MarTech Alliance, the contents of which were definitely not influenced by Carlos Doughty and written by the MarTech Alliance editorial team of their..
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